Questions regarding how data about EU residents is stored and handled is something we get on a daily basis at the moment.

What will happen to programmatic, remarketing, and other Ad-platforms which are using user-generated data without any consent from the users?

We are delighted to see so many of our clients and partners getting involved in GDPR, and asking us this questions.

GDPR compliance is not a limitation and doesn’t need to be complex and time-consuming if you work with the right partner in the Ad-ecosystem. As an industry leader in self-service setup and infrastructure, DanAds is happy to assist you with all your requirements for GDPR compliance.

At the end of 2017, we started concentrating our efforts on delivering a new structure, and products that are 100% GDPR compliance.

We realized we needed to put our strength and focus into GDPR to become successful and we have worked closely with both or own experts in Ad-Tech, infrastructure, communication, external IT experts like Sigma Software and experts in legal and data protection to make sure we are GDPR compliant and suited to help and guide our clients.

We are convinced that GDPR is a great opportunity for all the companies that are working in the advertising industry and that we together will develop and deliver new ad-structures that will bring high value to our users.

If you want to know more around the way you can list and work with non-cookie/audience based ad-products, build and offer many different contextual/native, with deep local targeting products on both CPM, CPD, and CPC level which are 100% GDPR compliant to all your Advertisers send an email to info@danads.se

 

Picture / Photo credit: Contax Law
2018-03-01T17:48:46+00:00