Emilija Frew joins adtech disruptor DanAds as VP of Growth

The new recruitment of Emilija Frew happens as DanAds is rapidly expanding on its growth journey throughout Europe, bringing yet another key competence to the company within the course of a few months. DanAds raised new capital in January, paving the way for an accelerated growth and opening new self-serve opportunities in the advertising industry.

DanAds, the leading provider of self-serve advertising technology, connecting ad space sellers (publishers) directly with advertisers of any size, today announces the recruitment of Emilja Frew as VP of Growth. This is yet another key recruitment to the Swedish disruptor who is bringing the self-serve trend into advertising with international and globally known clients.

DanAds has been described as a ‘Shopify for publishers’, setting up an online store where advertisers of any size can buy ad space directly from publishers like Tripadvisor, Bloomberg Media, and Hearst Magazines (Cosmopolitan, GQ, Elle, Oprah Daily). The company is now in a phase of rapid expansion, which is also marked by the recent appointments of Kristina Schauman and Sophia Spala as board members, and former Swedish finance minister Anders Borg as the new chairman of the board.

Emilija Frew will be responsible for ensuring the revenue growth of DanAds, and doing so in a sustainable, scalable and repeatable way, as part of DanAds’ mission to democratize the global advertising industry through self-serve adtech for publishers, content owners and user generated content platforms and small businesses alike.

“DanAds is already a market leader in this new space of advertising with a massive potential for exponential growth. We are opening new opportunities for publishers large and small to monetise their inventory, take ownership of their advertising ecosystem and efficiently reduce their operational costs. DanAds is giving small businesses a real alternative to advertise beyond social media and be in control of their revenues and growth. I look forward to joining the team at such an exciting time in the history of DanAds and advertising as a whole,” says Emilja Frew.

Emilija previously served as CIO at Profoto, Global Head of Digital Commercial Performance at HSBC, Global Head of Online at Tele2 and Head of Digital Optimisation and International Commerce at The Telegraph Media Group. Additionally, she brings a wealth of experience from working as a management consultant for companies in both Stockholm and London.

Istvan Beres, CEO and co-founder of DanAds, comments: “Emilija is a perfect addition to our leadership team with her strong background realising global performance for the whole digital channel, and her deep knowledge of business transformation. Her forward-thinking and extensive experience working with digital-first strategies will be instrumental in continuing our European expansion – proving how recruiting the right talent is fundamental to our growth”.

In January, DanAds raised 45 MSEK to accelerate the European growth journey and the company was valued at approximately 375 million SEK post money.

DanAds operates with a digitally scalable business model, as a license and commission-based SaaS which enables their clients to become autonomous and increase their revenues substantially by automating their ad sales process.