Automation is transforming the ad operations ecosystem, enabling publishers and advertisers to streamline workflows, improve efficiency, and maximize revenue. In this panel, industry leaders discuss how integrated technologies and AI-powered platforms are driving end-to-end campaign support while maintaining accuracy and human oversight.

The conversation highlights the critical role of clean, organized data as the foundation for automation, from audience and ad server data to programmatic metadata. Panelists explore how alerts, smarter reporting, and system integrations help teams quickly identify issues, optimize campaigns in real time, and reduce unnecessary manual effort.

The discussion also covers operational best practices, from minimizing hands-on management and standardizing workflows to ensuring leadership drives clear messaging and problem-solving across teams. Attendees will gain actionable insights into building automation that solves the right problems, boosting efficiency, enhancing decision-making, and ultimately increasing revenue without creating additional work down the line.

Watch the full recording to learn how automation and integrated technologies are shaping the future of ad operations and helping teams work smarter across linear, digital, and addressable channels.

AI and integrations are reshaping ad quality, compliance, and brand safety, allowing publishers and advertisers to scale with speed and maintain audience trust. In this insightful panel, experts from APMC, AWS, Pixalate and Sigma Software explore how AI is more than just technology, it’s a paradigm shift that redefines trust, data representation, and collaboration across the ad ecosystem.

Narendra shares real-world lessons from programmatic advertising, including how his team rejected nearly 50% of creatives for a kids and family channel despite being incorrectly tagged, emphasizing the importance of a publisher’s framework for saying no as well as yes. Bryan highlights how object IDs and supply chain verification can safeguard the integrity of ads and data across multiple partners, giving publishers control over their own destiny.

The discussion also tackles the widening gap between the buy-side and sell-side, the limitations of relying on SSPs alone, and why building smarter, more direct connections with advertisers and agencies is critical for the future.

Watch the full recording to gain insights into actionable approaches for leveraging AI, protecting brand integrity, and creating a more trustworthy advertising ecosystem.

Learn how AI and data are transforming journalism and advertising, driving new models for monetization, audience trust, and competition in a platform-driven ecosystem. In this session, leaders from The Atlantic, The New York Post, and industry experts explore how AI is reshaping the media landscape while preserving authenticity and creative integrity.

Experts from journalism and major publishers; The Atlantic, The New York Post, and more explore how AI enhances journalism and advertising, improving accessibility, scalability, personalization, and workflow efficiency, while preserving authenticity and navigating legal and copyright challenges.

Watch the full recording to understand how top media organizations are leveraging AI and data to enhance journalism, drive revenue, and maintain audience trust, while navigating legal and operational challenges in an increasingly platform-driven world.

Discover how payment-powered platforms are transforming the future of advertising. In this conversation, leaders from PayPal, Criteo, Stripe and Magnite unpack how rich transaction data, advanced AI, and unified platforms are reshaping the way brands reach consumers and drive real commerce outcomes.

This session explores the magnitude of payment data and what it reveals about customer behavior, including a deep dive into real-world examples. Panelists discuss how the industry is evolving as we head into 2026, from PayPal’s work to bridge the gap between discovery and transaction, to Criteo’s increasingly sophisticated AI for shopping and product recommendations, to Magnite’s push to unify platforms and give commerce partners faster, more accessible tools.

You’ll also hear how PayPal’s launch of its new self-serve ads manager is opening the door for smaller businesses to tap into powerful data and new revenue opportunities.

Watch the full recording to learn how these innovations are shaping a more personalized, efficient, and commerce-driven advertising ecosystem.

The world of ad sales is evolving at lightning speed, becoming more intricate than ever before. With the mix of buy platforms, programmatic, direct sales, and an expanding suite of sales tools, how do industry leaders navigate this growing complexity and truly unlock value for advertisers?

In this essential discussion, our panel of experts unpacks the strategies that define success today. They dive into crucial topics, including shifting currency models, the impact of automation, and the move toward a deeply consultative approach to campaign creation.

Ultimately, these conversations reveal a fundamental truth: Marketing is a storytelling exercise, fueled by data. Join us as we explore how to build better mechanisms for telling those stories, harnessing the power of context, and forging stronger advertiser partnerships to drive meaningful growth.

Join Dan Rayburn for a fireside chat on the current adtech landscape, where he dives into the challenges and opportunities shaping the industry today. This session covers the evolving reality of streaming, ad measurement, and transparency, highlighting how success is defined by what works for consumers rather than flashy innovations.

Dan addresses the fragmented nature of measurement today, with multiple data sources offering conflicting insights, and the widespread focus on quantity over quality in buying and selling media. He also discusses the importance of practical solutions, consumer-first approaches, and honest conversations to navigate an increasingly complex streaming and advertising ecosystem.

Watch the full session to gain insights on how media owners, advertisers, and platforms can cut through the confusion, improve transparency, and make more informed decisions in the modern adtech environment.

Ari Paparo explores the evolving ad landscape, the “chaos” challenges faced by publishers and advertisers.

Dive into how self-serve and automation advertising transform publishers’ inventory monetization, reaching new advertisers and driving revenue growth.

Discover how these tools can help you scale your business, streamline operations, and achieve significant growth, ensuring your market success for years to come.

Unlock cost savings, increase transparency, and reduce environmental impact with supply path optimization (SPO). Learn how it benefits both publishers and advertisers.