DanAds is now Great Place to Work® Certified

At DanAds, we have always believed that a thriving workplace culture is the foundation of innovation, collaboration, and success. Now, we are incredibly proud to announce that DanAds International AB has officially been certified as a Great Place to Work® in Sweden for the first time! This recognition is based on valuable feedback from our own employees, affirming that our commitment to fostering an inclusive, positive, and engaging work environment is making a real impact.

Why this certification matters

The Great Place to Work® Certification™ is more than just a badge of honor; it is a testament to the strong values and culture we uphold at DanAds. This certification is based on anonymous employee feedback about their workplace experiences, assessing key factors such as trust, leadership, camaraderie, and fairness. Achieving this recognition means that our employees genuinely feel valued, heard, and supported.

A truly great workplace is one that prioritizes psychological safety, where employees feel comfortable expressing their ideas, taking risks, and voicing concerns without fear of retaliation or judgment. Research shows that when employees feel safe in their environment, engagement, creativity, and productivity increase significantly. At DanAds, we are dedicated to fostering an atmosphere where our team members feel empowered to share their perspectives, challenge the status quo, and contribute meaningfully to the company’s growth.

The Core values that drive us

Our certification as a Great Place to Work aligns perfectly with the core values that shape our company culture:

  • Commitment: We stand by our promises, ensuring integrity and excellence in everything we do.
  • Know-how: We take pride in our expertise and continuously strive to grow, learn, and innovate.
  • Transparency: Open and honest communication is at the core of how we operate, both internally and externally.
  • Friendship: We foster a workplace built on collaboration, trust, and genuine relationships.
  • Open-mindedness: We embrace new ideas, challenge the status quo, and adapt to evolving needs.

 

Creating a safe and inclusive work environment

At DanAds, we recognize that a safe work environment goes beyond physical safety; it includes emotional, social, and intellectual safety. We actively create a culture of mutual respect, inclusivity, and trust, ensuring that all employees feel comfortable being their authentic selves at work.

Key elements that contribute to this safe and thriving workplace include:

  • Encouraging open dialogue – We promote an environment where employees feel confident to provide feedback, share ideas, and ask questions without fear of criticism.
  • Zero-tolerance for discrimination – We are committed to diversity, equity, and inclusion, ensuring a workplace free of bias, harassment, and unfair treatment.
  • Supporting employee well-being – Mental health, work-life balance, and professional development are integral to our culture, and we continuously seek ways to support our team members in these areas.
  • Empowering leadership – Our leaders prioritize mentorship, recognition, and personal growth, fostering a culture of trust and encouragement.
  • Understanding one another’s ways of working: A cohesive team is built on mutual understanding and effective communication. We encourage workshops and discussions where employees can share their preferred working methods, strengths, and areas for improvement. This transparency helps team members better understand each other, establish boundaries, and develop healthier working relationships, reducing potential conflicts.
  • Celebrating team wins: A strong workplace culture is one that recognizes and celebrates achievements – big or small. We encourage acknowledging team and individual accomplishments through shoutouts, celebratory events, and simple gestures of gratitude. This boosts morale, strengthens team bonds, and reinforces the understanding that everyone plays a vital role in our collective success.

What’s next for DanAds?

“At DanAds, we have always believed that a company is only as strong as its people. Our mission has always been to create an environment where every employee feels valued, empowered, and inspired to bring their best selves to work every day. This certification reinforces our commitment to fostering a workplace culture based on trust, innovation, and collaboration. To everyone at DanAds who contributed to this achievement: Thank you! ” – Itsvan Beres, Co-founder & CEO, DanAds

This Great Place to Work® certification is just the beginning! As we celebrate this milestone, we remain committed to strengthening our culture, listening to our employees, and finding new ways to enhance the DanAds experience. Our goal is to make every employee feel seen, heard, and appreciated, ensuring that DanAds remains a workplace where people love to work and grow.



About DanAds

We are the industry-leading provider of self-serve technology, supplying publishers with white-labelled and customisable self-serve ad platforms

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