Both at a global and a regional level, our management team’s emphasis a entrepreneurial values gives both us and our customers real advantage. As experienced leaders within their respective market disciplines, our management team collaborates to protect and grow our customers’ business success and DanAds’ shareholder value.

Istvan Beres

Co-founder &
Chief Executive Officer

Peo Persson

Co-founder &
Chief Commercial Officer

Johan Liljelund

Chief Information Officer

Joakim Lundberg

Chief Operating Officer

Andreas Larsson, DanAds

Andreas Larsson

Chief Financial Officer

Senior Leadership

In our senior leadership team we are proud to have a group of specialists, each managing key functions within DanAds

Maarten Vrijens

Head of Business Development & Partnerships

Axel Ernstsson

Head of Solution Engineering

Paul Cassar

Head of Enterprise Partnerships

Johan Kappel

Senior Director, Business Relationship Management

Hans Fast

Head of Core Development

Viktor Rask-Andersen

VP of Finance

Farid Hafsia

Chief Technology Officer

Jeffrey Mayer

Head of Product & Managing Director of US

Marie-Lou Penin

Head of Marketing

Amar Bacevac

Global IT Staffing Manager

Board of Directors

Our professional Board of Directors possesses extensive experience from a wide range of industries and oversees DanAds commercialization and future growth 


Anders Borg

Chairman of the Board

Sophia Spala, DanAds

Sophia Spala

Member of the Board


Kristina Schauman

Member of the Board

Istvan Beres

Istvan Beres

Member of the Board


Mikael Wintzell

Member of the Board

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