Should Ad Sales Teams Fear the Growth of Self-Service?

Sales team involvment is crucial in Self-Service Success

Self-Service Advertising platforms are the next big thing in the evolution of ad sales, but is self-service here to replace salespeople? The simple answer is no, if you want to generate maximum revenue in the most efficient way. If a publisher wishes to create a successful self-service advertising platform they must create a positive relationship […]

The Ultimate Checklist setting you up for Self-Service Ad Sales Success

Are you running an Ad Sales infrastructure to service your digital and/or print advertising sales? If so, then the question will already have been raised concerning a move to an automated self-serve advertising platform. (See our blog on ‘What Is Self-Serve Advertising?’ for a simple description.) Before you start investigating what is potentially a major […]

3 ways to maximize the potential of your Self-Service Advertising Platform

Bad self-service advertising platforms are platforms that do not reach their potential which means lost ad revenue for publishers. Our Customer Success team at DanAds has more experience than most and in their view it all comes down to ‘adding value’ at every stage. A good sales person adds value when they sell, not only […]

What is Self-Service Advertising?

Self-Service Advertising

Self -service is an increasingly big part of our life as consumers and in business. Being able to do things without the involvement of another human being has allowed all of us to be in control of everything, from what we buy online (Amazon) to how we identify potential new jobs or employees (LinkedIn). Almost […]

Meet Kurt Donnell, CEO at Freestar

Are you considering Self-Service for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Service Advertising and what role they believe it will play in the future. If you’d like to learn […]

Meet Anthony Blackford from dubizzle

Meet Anthony Blackford from dubizzle

Are you considering Self-Service for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Service Advertising and what role they believe it will play in the future. If you’d like to learn […]

Meet Harry Robinson from Philips

Meet Harry Robinson from Philips

Are you considering Self-Service for your business? Interested in hearing from some of the companies that are already enjoying the benefits of automation? We’ve taken the liberty of interviewing some of our clients regarding their thoughts on Self-Service Advertising and what role they believe it will play in the future. If you’d like to learn […]