Meet Liubomyr Plotnikov – our Software Architect

In our new people series you get the chance to have a look behind the scenes and meet the people behind the success story of DanAds. We have the best team in the world and it’s about time you get to meet them!

This week we’d like to introduce you to Liubomyr Plotnikov (Lubbe for short), our Software Architect. Lubbe is employed by Sigma but works exclusively for DanAds.

The collaboration between Sigma Software and DanAds started at the beginning of 2016 and has grown to a very strong and powerful partnership between the two companies. Sigma Software is recognized among the Top 100 best outsourcing companies according to the yearly rating by the International Association of Outsourcing Professionals® (IAOP®).”

Hi Lubbe! What do you do at DanAds?

Hi! I’m the Chief Architect and Head of Operation and Service Assurance Team.

What does your team do?

Our team is responsible for ensuring the company operations related to Infrastructure, Development, Security, and Compliance were running smoothly to provide our customers with the best quality services.

How would you describe the collaboration between Sigma and DanAds?

It’s truly amazing! DanAds and Sigma have been able to build such a strong and impressive relationship, which allowed to create a very talented team that works as a whole to overcome any limits.

How did you first start to work together with DanAds?

In 2016, I met Peo Persson and Istvan Beres in Malmo, where the first time I’ve heard about an idea to build a self-service advertising platform.

I was very inspired by the idea and told myself that it’s gonna be an astonishing journey. Since then, I’ve been working closely with DanAds.

What has happened with the company since you started from your perspective? How would you describe DanAds today?

Well, the company changed significantly and grew. When I just started there were only a few of us, and now it’s more than a hundred people and multiple departments.

Today, the company is strong and mature and has an incredibly talented team.

How do you like working at DanAds and why?

There are quite a lot of aspects which makes it really hard to pick the specific one. But what I can definitely say, because of innovative environment and such committed team and extremely talented people.

What did you do before joining DanAds?

I’ve been working as a Software Engineer for more than 7 years before I joined Sigma Software and then DanAds.

Any favourite features in our Self-Service Platforms?

There are quite a lot of unique and great features on the platforms, from instant video analysis to subscriptions. But, I really like the flexibility of the platform and how easy it can be integrated with the internal customer’s infrastructures.

This creates unlimited possibilities for automation and improvement of business processes for our customers.

How do you spend your time outside of work?

I’m a big fan of active rest, traveling, hiking, sports, can’t sit in one place.

Something not many people know about you?

I have once decided to learn how to dance rock n roll, it sounded like a good idea back then, but… On the first day at dancing school, an instructor told me that on the next day, we are going to perform a flashmob by dancing rock n roll in a public place. During the flashmob, I hadn’t had any idea what to do, so my first debut was as awkward as it can be. 

Never told that story to anyone!

Thanks Lubbe! You can read our previous employee profile of Eoin McGregor, our Head of Customer Success, right here.

About DanAds

We are the industry-leading provider of self-service technology, supplying publishers with white-labelled and customisable self-service platforms

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