DanAds, the world-leading provider of Self-Service Advertising infrastructure, has previously attracted some of the world’s biggest digital properties, such as eBay, TripAdvisor, Hearst Magazines, Discogs, Philips, and Bloomberg Media. Now, the company announces their latest addition to their client list – Philippine’s number one online publisher ABS-CBN.
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. It is primarily involved in content creation and production for television, online, and over-the-top platforms, cable, satellite, cinema, live events, and radio for domestic and international markets. ABS-CBN is now able to streamline their ad operations and expand their offering to advertisers with the launch of DASH; Digital Advertising Self-serve Hub.
ABS-CBN DASH is utilizing a custom self-service technology from DanAds to power a new advertising tool for ABS-CBN websites, that enables advertisers to set up orders, manage campaigns and build their creatives.
“This is an excellent partnership for DanAds. ABS-CBN operates various engaging platforms, including television, radio, OTT, and online platforms. Working with clients such as ABS-CBN will add even more knowledge to our platform offerings, based on all their media
services, says Peo Persson, co-founder at DanAds.
“DanAds offered an easy and flexible solution for developing a robust self-service solution for our community. We see a lot of excitement around the tool thus far, and look forward to our continued work together,” says Elaine Uy-Caspit, OIC-Head of Digital Media Division at ABS-CBN.”
ABS-CBN Corporation is the Philippines’ leading media and entertainment organization. The Company is primarily involved in television and radio broadcasting, as well as in the production of television and radio programming for domestic and international audiences and other related businesses. ABS-CBN produces a wide variety of engaging world-class entertainment programs in multiple genres and balanced, credible news programs that are aired on free-to-air television. The company is also one of the leading radio broadcasters, operating eighteen radio stations throughout the key cities of the Philippines. ABS-CBN provides news and entertainment programming for eight channels on cable TV and operates the country’s largest cable TV service provider. The Company also owns the leading cinema and music production and distribution outfits in the country. It brings its content to worldwide audiences via cable, satellite, online and mobile. In addition, ABS-CBN has business interests in merchandising and licensing, mobile and online multimedia services, glossy magazine publishing, video and audio post-production, overseas telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development and management, property management and food and restaurant services, and cinema management, all of which complement and enhance the Company’s strength in content production and distribution. The Company is also the first TV network in the country to broadcast in digital. In 2015, it commercially rolled out its digital TV box, ABS-CBN TVplus, to prepare for the country’s switch to digital TV.