The integration brings holistic revenue forecasts and reporting across direct and self-service channels and lowers customer acquisition costs for media owners!
New York, NY – June 19, 2024 – DanAds, the leading provider of self-service advertising automation technology, today announced a strategic partnership with Boostr, a prominent advertising management platform for media companies. This collaboration will fully integrate DanAds’ self-service tools with Boostr’s platform, offering a comprehensive solution for media companies to automate and streamline their self-service advertising operations.
The integration will enable broadcasters and media companies to automate the entire self-service sales process, from proposal generation using Boostr’s ProposalIQ to planning, buying, reconciliation, and billing within Boostr’s order management system – OMS. This streamlined workflow caters to various media types, including linear TV, digital, streaming, and retail media networks.
This strategic partnership significantly enhances DanAds’ self-service platform by leveraging Boostr’s expertise in revenue management. The integration provides media companies with a consolidated view of direct-sold and self-serve channels, empowering them with real-time revenue forecasting and comprehensive reporting.
“Partnering with Boostr allows us to enhance our self-serve platform with industry-leading revenue management capabilities. Together, we are creating a comprehensive solution that addresses the critical needs of publishers and advertisers alike,” said Istvan Beres, CEO & Co-Founder of DanAds.
“We are excited to partner with DanAds to deliver a comprehensive solution that addresses the complex needs of today’s media sales landscape,” said David Christopher-Morris, SVP of Products at Boostr. “Our combined technologies will enable media companies to streamline operations, increase revenue, and improve profitability with unmatched precision and ease.”
“We are thrilled to partner with DanAds to bring a revolutionary solution to the market. This collaboration aligns perfectly with our mission to empower media companies with the tools they need to succeed in today’s dynamic advertising landscape,” said Patrick O’Leary, CEO of Boostr.
DanAds, known for its user-centric self-service advertising solutions, has been transforming the way media companies manage their advertising operations for over a decade. Its solutions provide features such as, dynamic rate card management, and comprehensive inventory insights, enabling sales and ad operations teams to save time, improve collaboration, and maximize profitability.
