For the first time, the DanAds I Summit is coming to Stockholm, Sweden, following its success in New York, USA.
STOCKHOLM, SE – MARCH 17, 2024 – Taking place on April 24 in Stockholm, DanAds | Summit 25 is set to be the premier event for self-serve advertising and automation, bringing together industry leaders to explore how advertising is evolving through technology. With the theme “Accelerating Advertising”, the summit will provide an exclusive look into the future of self-serve, AI-driven ad solutions, and automation strategies shaping the industry.
This highly anticipated event will bring together over 100+ experts from leading global publishers and agencies to exchange insights, share case studies, and discuss how automation is transforming ad sales, improving efficiency, and driving new revenue streams for publishers and advertisers alike.
The event hosted by Johan Kappel will feature keynotes and panel discussions designed to explore the most critical challenges and opportunities in self-serve advertising today. The opening keynote will be delivered by Eoin McGregor, Head of TripAdvisor Ad Express, who will reveal how TripAdvisor’s self-serve platform has transformed inventory monetization, expanded advertiser reach, and driven revenue growth.
The summit will host a dynamic panel discussion with TV4 and RTL AdAlliance, where Mikael Ekelöf and Pieter Van Den Bergh will dive into the growing role of self-serve platforms in video advertising and how automation is redefining efficiency, audience reach, and advertiser control.
Another highly anticipated discussion will bring together Johan Liljelund, CIO of DanAds, and Robert Farazin, CEO of TVBeat, to explore the complexities of navigating the fragmented Total TV landscape.
DanAds | Summit 25 is more than just an event – it is the start of a European movement to accelerate the adoption of self-serve advertising and automation. With the industry shifting towards transparency, efficiency, and AI-driven optimization, the summit will offer unparalleled insights and opportunities for publishers and advertisers to gain a competitive edge.
Istvan Beres, CEO & Co-founder of DanAds, states “Bringing DanAds Summit to Europe is a natural next step, as publishers across the continent are rapidly adopting self-serve solutions to maximize control and revenue. The demand for automation in advertising has never been greater, and this summit will serve as a pivotal moment to foster collaboration and innovation among industry leaders”
“The advertising landscape is evolving rapidly. Automation is no longer optional – it’s essential. DanAds Summit provides a unique opportunity for media companies to explore how advertising technology and AI can maximize efficiency and revenue” emphasizes Peo Persson, CCO & Co-founder of DanAds,
With major brands such as TV4, Prisma Media, Invidi, and Viaplay already confirmed to attend, this is a must-attend event for those looking to stay ahead in the advertising space.
Registration for DanAds | Summit 25 is now open – Join our community!
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About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor as well as some of the largest UGC (user-generated content) platforms and globally known brands such as TV4, Philips and SoundCloud.
Learn more on www.DanAds.com.
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com
