By combining self-serve technology and unified audience data, this partnership enables streamlined buying, selling, delivery and optimization of Total TV.
Stockholm, SE and London, UK – April 2nd, 2025 – DanAds, the leader in self-serve advertising technology, and tvbeat, the market leader in total TV data unification, audience forecasting & yield optimization, , today announced a significant expansion of their partnership. This collaboration introduces an integrated platform specifically designed to enable effective Total TV advertising strategies, offering unified audience management and sophisticated campaign optimization across both linear and digital television environments.
The media landscape is rapidly evolving as viewers increasingly move between traditional live TV and a multitude of digital streaming services (Connected TV, OTT). This increasing TV inventory fragmentation creates hurdles for buyers and sellers to holistically plan, forecast, optimize ad campaigns to efficiently deliver maximised targeted audience reach across linear and streaming. .The concept of Total TV aims to solve this by integrating the modern self-service tools for planning, buying, optimization, delivery, and unified reporting of advertising across all your linear and digital inventories using unified data and metrics.
The DanAds and tvbeat solution directly provides the capabilities needed for this modern approach. It equips broadcasters, publishers, and media companies with a powerful, unified Total TV system to:
- Gain a true unified audience view: Combine viewer data from linear TV and digital platforms into a single, actionable insight pool for smarter targeting and planning within a Total TV framework.
- Accurately forecast cross-platform inventory: Predict holistically audience availability across all linear and digital channels, enabling more effective sales strategies for Total TV campaigns and to maximize yield.
- Optimize campaigns in-flight: Dynamically adjust live advertising campaigns across platforms to maximize different tactics/KPIs and ensure delivery goals are met.
- Streamline Total TV sales: Simplify the process of selling advertising packages that encompass both traditional and digital TV inventory.
- Enhance advertiser value: Equip advertisers with the tools for precise targeting using unified insights, minimizing ad fatigue through better frequency control, and receiving consistent, data-driven performance reports covering all TV formats.
- Automate key workflows: Increase operational efficiency by automating tasks from planning and RFPs to order management, payment, pacing, budget control, and reporting.
- Implement unified data and metrics: Utilize consistent metrics and the data for unified campaign reporting and attribution across linear and digital TV.
“This expanded partnership marks a significant step towards the future of Total TV advertising,” said Johan Liljelund, Chief Information Officer & Executive Vice President at DanAds. “By combining DanAds’ powerful self-serve platform with tvbeat’s cutting-edge data unification, audience forecasting and inventory management solutions, we are empowering our clients to navigate the complexities of the modern TV landscape and achieve unprecedented results.”
“We are thrilled to deepen our collaboration with DanAds,” said Robert Farazin, CEO at tvbeat. “Together, we are equipping the industry with modern, unified, data-enabled tools to execute Total TV strategies. Our technology connects seamlessly with the existing siloed trafficking systems and digital ad servers, enabling faster implementation and unlocking greater value from your current tech stack. This approach unleashes the full potential of Total TV – driving increased efficiency, improved audience KPIs, and higher revenue for broadcasters, media companies, and advertisers alike..”
Learn more about this partnership at the DanAds I Summit 25 in Stockholm on April 24th. Join Johan Liljelund and Robert Farazin in a fireside chat, along with +100 C-level industry leaders. Register here.
About DanAds
DanAds is the leading provider of self-serve advertising and automation technology, helping publishers and media companies to offer automated, white-labeled ad selling & buying platforms. DanAds empowers buyers and sellers to manage campaigns directly, providing full control over proposals, negotiation, targeting, budgeting, and performance tracking. By streamlining the ad buying process and reducing operational costs, DanAds helps publishers maximize revenue while offering a seamless and transparent experience for advertisers.
Learn more about www.danads.com
For media inquiries, please contact: Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com
About TVbeat
TVbeat empowers TV media companies to execute effective Total TV strategies by enabling advanced campaign delivery, maximizing yield, and boosting operational efficiency through workflow data enrichment and automation.
At the core is our robust data intelligence layer, which spans linear and digital inventory and enables data unification, holistic audience forecasting, planning, in-flight optimization, and unified reporting capabilities.
This intelligence layer integrates seamlessly with a client’s existing tech stack – including linear trafficking systems, digital ad servers, and other data-driven tools – creating a connected, smarter and more efficient ecosystem built for the future of TV.
Learn more about www.tvbeat.com
For media inquiries, please contact: Robert Farazin, CEO, robert@tvbeat.com
