Hearst Is Building A Self-Serve Platform That Enables Facebook-Style Ad Buying

Hearst is building a self-serve ad platform so advertisers can overlay their audience data against Hearst’s to reach readers across sites like Cosmopolitan, Esquire, Elle and Car and Driver.

Designed for smaller advertisers, the platform – dubbed Hearst Audience Select – is slated to launch in time for Q4 ad campaigns. Audience Select will also feature a dashboard that details the content and product preferences of Hearst’s audience, and all ads will run next to magazine-quality content.

Read the full article AdExchanger.com