DanAds, today announced SoundCloud, the world’s largest music and audio streaming platform, as their latest client to use their self-service ad technology.
DanAds, one of the fastest-growing media tech-companies, has already attracted some of the most prominent players in the ad industry, such as eBay, Discogs, Hearst, Philips, and Bloomberg Media. Now, the company announces yet another successful partnership with SoundCloud.
“Personally, SoundCloud is a company that I really love, and I’m a big fan of it. This partnership will add even more knowledge to our platform offering against streaming services. We have been working with both the music and video industry for a couple of years, and we see now how our structure fits the needs streaming platforms like SoundCloud is looking into exploring, says Peo Persson, co-founder and Chief Product Officer at DanAds.
“Through our industry-leading self-service infrastructure, SoundCloud will be able to secure future scalability regarding guaranteed direct advertising. Their platform is white-labeled and integrated directly with the SoundCloud users’ accounts. Artist or labels can promote a song or an album, with just a click on a button.”
SoundCloud is the world’s largest music and audio streaming platform – 200 million tracks and growing. With a buzzing community of artists and musicians constantly uploading new music, SoundCloud is where users can find the next significant artists alongside chart-topping albums, live sets, and mixes for every occasion.
“For us, DanAds solution offered the best and most flexible way for us to engage in the self-service advertising space. “We’re very excited about the partnership and the launch,” says Jeffrey Mayer, Director of Commercial Partnerships at SoundCloud.
“We have done tests the last months with a couple of hundred users, and we are happy with the results. We have seen an immediate need to create better efficiencies and minimize touchpoints when SoundCloud users want to promote an artist or songs”.