NEW YORK CITY, NY. – October 2022 – Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising.
The Self-Serve Summit, arranged and hosted by leading Swedish adtech provider DanAds, brought together leading voices in the publishing and advertising spheres to talk automation, privacy, first-party data, and Big Tech dominance in digital advertising revenue.
Julia Belanger, General Manager of Zeus Technology (The Washington Post’s ad network), was one of the panellists at Thursday’s event.
“The opportunity to sit down face-to-face and dig into some of the opportunities and challenges around publisher ad revenues has been long overdue. As the last two years have shown, consumers and businesses increasingly want digital tools that prioritise flexibility, transparency and reduced manual work. With Zeus, our mission is focused on enabling efficient, transparent connections between local media and advertisers in service of readers. Self service enables that mission.”
Also in attendance were senior leaders from Disney, DISH Media, and The Boston Globe. Lisen Zethraeus, Chief Marketing Officer at DanAds, reflects on the event:
“DanAds has been building self-serve solutions for the past eight years, but this is the first time that we decided to put all the leading figures of adtech in a single room and really listen to what they’re saying. Bringing about meaningful change in this industry is like turning a ship – it’s very slow. But we’re at that tipping point where the world’s leading brands are seeing the value of automation and first-party data solutions, and where they go the rest of the industry will follow suit. I think when we convene again next year we’ll be looking at a very different landscape, where self-serve is the rule rather than the exception.
DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.
DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Warsaw, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more on www.DanAds.com.