At IBC 2025 in Amsterdam, DanAds joined forces with Merapar and TVbeat to spotlight the industry’s transition from linear TV to digital, sharing practical insights with broadcasters on navigating this pivotal moment of change.
Speakers discussed how automation is helping broadcasters scale ad sales, simplify operational processes, distribute campaigns across both linear and digital inventory more efficiently, and reach new audience segments, which has traditionally been a challenge in TV.
It was a fantastic few days of reconnecting with brilliant minds across broadcasting, media, and entertainment!
Enjoy the video discussion and explore more on industry shifts, practical insights for broadcasters, and how to stay competitive in a rapidly evolving market.
