Go-to-market strategy: 3 steps to successfully launch your self-serve advertising platform

Go-to-market strategy

These days, most publishers are integrating self-serve advertising into their sales offering to advertisers, particularly for the smaller advertisers who are harder to reach and have low average order value. BUT…to be successful you need more than just technology, you need a solid Go To Market strategy (G2M), implemented by the Sales & Marketing teams, […]