At theScore, one of the leading digital sports media companies, innovation in advertising is at the heart of how they connect with audiences.
Self-serve platforms aren’t just a tool to set up campaigns—they’re a way to guide advertisers through a journey that starts with support and gradually gives them more independence. Originally designed to simplify smaller client campaigns, self-serve is now playing a bigger role across all sales channels, helping theScore reach more advertisers, streamline operations, and drive growth. In this interview, we explore how their approach to technology, integration, and advertiser support is shaping the future of digital ad sales.
Learn more by watching the full interview here!