Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.
The rise of AI is transforming more than just how newsrooms operate. It is rewriting the rules of how publishers make money. With AI-powered platforms summarizing stories, generating synthetic content, and keeping audiences inside walled gardens, publishers face a stark reality: less direct traffic, less ad revenue, and more competition for audience trust. So the […]
The finance sector is entering a new era: one where banking apps, payment platforms, and wealth management tools are evolving into full-fledged media environments.
Artificial Intelligence is here, shaping the way we advertise, create, and connect. In the world of advertising, AI brings incredible opportunities: smarter targeting, streamlined workflows, and more relevant experiences for both brands and audiences. But with all this power comes a big responsibility – especially for those of us building the infrastructure that makes it […]
A strategic perspective on consistency, opportunity, and self-serve innovation As summer approaches, many advertisers consider pausing campaigns or scaling back spend. But what if that seasonal slowdown is actually a missed opportunity? At DanAds, we support a growing portfolio of publishers – Tripadvisor, Paramount, Roku, and others – by building self-serve advertising platforms that empower […]
Canada’s media and advertising landscape is undergoing a pivotal transformation. As advertisers, agencies, and publishers navigate new technologies, shifting audience expectations, and an ever-expanding content ecosystem, one theme continues to rise to the surface: differentiation is everything. Across conversations in boardrooms, breakout sessions, and market strategy meetings, several critical themes are shaping the next chapter […]
DanAds is the global leading provider of self-serve and advertising automation platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! ? Today we’re introducing Farid Hafsia, our CTO & Enterprise Architect Hey Farid! Could you tell us a little bit about your role at DanAds? […]
