Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.
At theScore, one of the leading digital sports media companies, innovation in advertising is at the heart of how they connect with audiences. Self-serve platforms aren’t just a tool to set up campaigns—they’re a way to guide advertisers through a journey that starts with support and gradually gives them more independence. Originally designed to simplify […]
Join Rob in conversation with Paul Cassar, Head of Self Serve Sales at DanAds, as they explore why self-serve and automation are essential tools for today’s publishers. They’ll discuss how these solutions free up sales teams to focus on higher-value deals, strengthen advertiser relationships, and drive long-term growth. The conversation also dives into the role […]
Curious about what we do at DanAds—and how we’re helping reshape the future of advertising? We’re excited to be featured on Europe Connected, a series spotlighting innovative companies driving change across the continent. In just 3 minutes, this segment gives you a quick, engaging look at who we are, what we do, and how our […]
Watch our panel at RTL Beach during Cannes 2025 brings together four industry leaders shaping the future of video and TV advertising. Featuring voices from A Parent Media and RTL AdAlliance—two major players adapting to the changing demands of digital and linear ad sales—the discussion explores how self-serve adoption is reshaping internal operations and advertiser […]
How does a legacy broadcaster become a streaming leader—without losing its most valued advertiser relationships? In this exclusive conversation, TV4’s Erik Salinger and Jonathan Taylor share how the company is navigating the shift to self-serve advertising, the importance of simplicity at scale, and the internal change management needed to make it all work. Watch the […]
In this interview, Tripadvisor shares how they transformed their ad strategy by making self-serve advertising a core part of their business post-COVID. With advertisers from 52+ countries now booking through Ad Express, they’ve reduced operational costs, expanded globally, and empowered their sales team by letting self-serve handle high-volume, low-touch campaigns. Watch how they’ve turned self-serve […]
