Resources & Insights

Explore expert insights, event highlights, and more in our AdTech blog — your go-to resource for the latest trends and knowledge in advertising technology.

From Linear to Total TV: A Strategic Conversation with Johan Liljelund, Our CIO & EVP

In this episode of Merapar, host Simon McGrath and Alex Borland sit down with Johan Liljelund, CIO & EVP at DanAds, and Robert Farazin, Founder & CEO at tvbeat, to discuss how broadcasters can simplify and unify TV advertising across linear and digital, and what it takes to build a scalable, unified TV advertising business. […]
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The Human Side of Innovation: Marie-Lou Penin on Leadership, Listening, and Resilience

In this episode of Femmegineering, host Hanna Abdel Hamid, MBA, sits down with Marie-Lou Penin, Chief Marketing Officer at DanAds, for a candid conversation about authenticity in leadership. From her journey between Paris and Stockholm to her philosophy on active listening, resilience, and bridging marketing with sales, Marie-Lou shares how staying true to yourself can drive innovation, even […]
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theScore: From Support to Scale, Redefining Self-Serve Advertising

At theScore, one of the leading digital sports media companies, innovation in advertising is at the heart of how they connect with audiences. Self-serve platforms aren’t just a tool to set up campaigns—they’re a way to guide advertisers through a journey that starts with support and gradually gives them more independence. Originally designed to simplify […]
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