How we started
In 2013, two Swedish entrepreneurs asked a bold question:
“What if publishers could run their own advertising infrastructure – automated, transparent, and on their terms?”
That question inspired Peo Persson and Istvan Beres to found DanAds years before self-serve became an industry trend. From the start, their vision was clear: build tools that let publishers and advertisers bypass the inefficiencies of traditional ad agencies and tech.
Why we do what we do
What started as a bold idea in Stockholm is now a global movement driven by a team obsessed with solving real publisher problems, not just selling technology.
Today, we’re proud to power a future where publishers own their ad stack, automation scales with insight, and everyone gets a fair shot – Self-Serve and beyond.
Our Values
Empowerment
We put control where it belongs – in the hands of publishers. Our technology is designed to streamline operations, eliminate bottlenecks, and give our clients full ownership of their advertising. Whether through automation or intuitive workflows, we enable smarter, faster decisions that drive results.
Transparency
We believe trust is built on clarity. From pricing to performance, our platform is designed to make everything visible for publishers, advertisers, and internal teams alike. We’re committed to an open, understandable ad ecosystem where data isn’t hidden and value is always traceable.
Innovation
We’re not here to follow. We’re here to lead. At DanAds, innovation means pushing the boundaries of what ad tech can do and doing so with purpose. From self-serve tools to enterprise solutions, we constantly evolve to meet the real needs of our clients and the industry.
Management
Senior Leadership
Board of Directors
Operating globally
We are a global company with teams and partners across multiple continents, working together to support some of the world’s leading media owners and publishers. From our headquarters in Stockholm to key hubs in New York, London, Amsterdam and Tashkent, with new offices opening Malmö, Romania and Hong Kong. We collaborate across time zones to build scalable, localized solutions – wherever our clients are. Our reach may be global, but our focus remains personal and tailored.