- Could you tell us a little bit about your role at DanAds?
I lead I lead our Monetisation and SaaS Strategy team, which focuses on helping publishers grow their self-serve platform revenue. We do this by offering low risk, strategic, hands-on support across sales and marketing, essentially acting as an extension of our clients’ teams to help them attract more advertisers and drive adoption. - What did you do before you started this position?
For the past 3 and a half years I have been leading Tripadvisor’s self-serve platform ‘Tripadvisor Ad Express’ from London. It was great getting the chance to see it grow from a small two person initiative into a global team of over 10 people across sales, marketing and development. Before that, I set up what is now the Account Management team at DanAds, so it feels great to be back! - What inspired you to pursue a career in adtech?
It’s hard to pinpoint exactly what drew me to AdTech. I’ve always wanted to work in an industry that pushes the boundaries of technology, and advertising offers the chance to collaborate with some of the most innovative and successful organisations in the world. - What’s the best thing about being part of the DanAds team?
The people! DanAds has an eclectic mix of talented individuals from all over the world, and everyone has a voice in shaping where we go next. It’s a fantastic open environment to work in. - Five Fast Questions
- Where are you from?
A small but beautiful city called Bath in the United Kingdom.
- What’s your favourite music?
My favourite music is good music, anything from the Arctic Monkeys to Daft Punk, Ludovico Einaudi, Klangkuenstler and anything in between.
- What’s your favourite way to unwind?
Sauna – ice bath – sauna – ice bath
- What’s your favourite dessert?
Creme brulee is the only acceptable answer to this question
- Where’s your next destination you’d like to visit?
Japan for Cherry Blossom season