DanAds is the global leading provider of self-serve ad platforms. Our success story is powered by an international team of top-tier talent — let’s get to know them! ?
Today we’re introducing Michael, our Head of Account Management, based in New York.
Hey Michael! Could you tell us a little bit about your role at DanAds?
My focus is to help our clients maximize revenue through their self-serve platform. I work closely with clients to develop and customize the most effective go-to-market strategies and leverage data-driven insights to optimize the value they get from their platform. My ultimate goal is to help my clients unlock their full potential through self-serve and drive business success.
What did you do before you started this position?
I have extensive experience in the media industry, from media buying and planning to consulting top Fortune 500 companies. Before DanAds, I was a principal consultant in media and business development at a leading advertising consulting firm. I advised clients across industries and developed data-driven insights to optimize their offline and digital campaigns.
Five fast questions with Michael
Where are you from? New York, born and raised
What’s your favorite music? I’m a big classic rock fan. Some of my favorite artists include The Beatles, Bob Dylan, and Jimi Hendrix.
What’s your favorite way to unwind? After a long day, I love settling down with a good movie or TV show. I’m a self-proclaimed nerd and always appreciate a quality film.
What inspired you to pursue a career in advertising? My personal interest in media and entertainment made for a natural start, but early on, I realized the importance of transparency in advertising. Seeing so many advertisers fall prey to ad fraud and hidden fees was a call to action for me. That’s why joining DanAds was a no-brainer – they’re transforming the industry by strengthening the relationship between publishers and advertisers. With DanAds, advertisers have complete clarity on where their advertising dollars are going, which can be rare in this industry. I’m honored to be a part of a company that’s making such a positive impact.
What’s the best thing about being part of the DanAds team? There’s a lot to love about DanAds, but for me, the standout is our talented and diverse team. Not only have I had the opportunity to work with some of the best in the industry, but I’ve also been continuously learning and growing alongside my colleagues. The inclusive and collaborative environment fostered at DanAds makes it an exceptional place to work, and I feel grateful to be a part of such a dynamic and supportive team.
