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October 25, 2021

Don’t interrupt: the rise of the seamless advertising experience

As a consumer, one of the single most frustrating elements of advertising ..

October 18, 2021

OTT monetization needs to adapt fast or die slow

This article was originally published at IN CONTEXT at digitalcontentnext...

October 12, 2021

How the advertising industry is undergoing a self-serve disruption

Advertising is the lifeblood of media, but in the new digital reality, man..

October 7, 2021

Facebook shutdown shows how complacent we’ve become with the tech monopoly

Monopolies work – until they don’t No-one can have failed to n..

October 1, 2021

How self-serve advertising could save local journalism

Clickbait, fake news, and the death of print. Local journalism has been hi..

UGC monetize

September 14, 2021

Data dollars: monetise your user-generated content platform with self-serve ads

What do Facebook, YouTube, Instagram, Reddit, Soundcloud, Spotify, Ti..

Paul Cassar Curtis Evans Vail Publisher Forum AdMonsters

August 26, 2021

Recap: AdMonsters Publisher Forum 2021

Above: Paul Cassar (left) and Curtis Evans (right). The 2021 AdMonste..

self-serve's silver bullet

August 15, 2021

Self-serve’s silver bullet: relevance in advertising

What is self-serve’s silver bullet? How many times have you been sho..

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Self-Service Advertising

What is self-serve advertising?

Self-Service slash your overhead

Can automated self-serve ad sales slash your overhead?

self-serve's silver bullet

Self-serve’s silver bullet: relevance in advertising

The opportunity cost of neglecting SME advertisers

Marketing your self-serve platform to advertisers

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