The Boston Globe is a leading American newspaper and recipient of more than 25 Pulitzer Prizes. With several hundred thousand readers across their digital and print properties, The Globe offers high-quality inventory for advertisers, especially in the Greater Boston area.
As part of the publisher’s digital transformationstrategy, The Globe knew that they wanted to find astreamlined and cost-effective way to serve small-tomedium sized businesses (SMBs) in an automated,brand-safe environment. They partnered with DanAds,the leading provider of self-serve advertising platforms.
