How we helped The Boston Globe to future-proof their digital advertising business

The Boston Globe is a leading American newspaper and recipient of more than 25 Pulitzer Prizes. With several hundred thousand readers across their digital and print properties, The Globe offers high-quality inventory for advertisers, especially in the Greater Boston area.

As part of the publisher’s digital transformationstrategy, The Globe knew that they wanted to find astreamlined and cost-effective way to serve small-tomedium sized businesses (SMBs) in an automated,brand-safe environment. They partnered with DanAds,the leading provider of self-serve advertising platforms.

About DanAds

We are the industry-leading provider of self-serve technology, supplying publishers with white-labelled and customisable self-serve ad platforms

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