The new Ad Manager platform empowers small and mid-sized businesses to launch streaming video and display advertising campaigns across Corus’ premium Canadian brands in minutes.

TORONTO and STOCKHOLM – July 28th – DanAds, a global leader in self-serve advertising technology announced today a new collaboration with leading media and content company Corus Entertainment Inc. (TSX: CJR.B) (“Corus”), to launch Corus Ad Manager. A self-serve advertising platform designed to make it easier for businesses of all sizes to advertise across Corus’ portfolio of premium Canadian streaming and digital properties, Corus Ad Manager provides businesses instant access to Canadian audiences locally and nationally leveraging Canada’s most trusted and brand-safe environments.

Built on DanAds’ proven self-serve and automation technology, Corus Ad Manager gives advertisers direct, on-demand access to buy streaming video, connected TV, and display advertising across some of Canada’s most trusted brands, including Global Television, Global News, Flavour Network, Home Network, W Network, The HISTORY® Channel, Showcase, Slice, and Adult Swim. The platform reaches nearly 28 million Canadians every month across multiple screens.

With Corus Ad Manager, advertisers can select their target audience, upload their creative, and launch a campaign in as few as three simple steps – all without the need for a dedicated sales team or lengthy onboarding process. The platform is designed with small and mid-sized businesses in mind, offering flexible budgets, transparent pricing, and real-time campaign optimization tools, alongside the reach and brand safety of Corus’ premium content environments.

“Partnering with DanAds allows us to open our premium video and display inventory to a much broader base of Canadian advertisers, giving them the tools to reach highly engaged audiences with the same precision and control they’d expect from any modern digital platform. This is about unlocking access to Corus’ premium content for advertisers of every size,” said Christopher Mercer, Senior Vice President, Media Sales and Solutions at Corus Entertainment.

DanAds’ self-serve infrastructure powers advertising platforms for some of the world’s leading publishers, and its collaboration with Corus marks another milestone in the company’s mission to make advertising more accessible through automation and AI-driven technology.

“We built our advertising technology solutions to remove the friction between publishers and the advertisers who want to work with them,” said Peo Persson, CCO & Co-founder at DanAds. “Corus has an incredible portfolio of trusted, premium content that reaches millions of Canadians every month, and now, thanks to this partnership, any business – from a local retailer to a growing national brand – can tap into that reach directly, on their own schedule, and in just a few clicks. We’re proud to help Corus bring this vision to life.”

Corus Ad Manager is now live and open for advertiser registrations, providing brands and agencies with streamlined access to Corus’ premium digital advertising inventory. To celebrate the launch, new advertisers are eligible for exclusive welcome rebates on their first campaign.

About Corus Entertainment Inc.

Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops, delivers and distributes high-quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company’s portfolio of multimedia offerings encompasses 25 specialty television services, 36 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. Corus’ roster of premium brands includes Global Television, W Network, Flavour Network, Home Network, The HISTORY® Channel, Showcase, Slice, Adult Swim, National Geographic and Global News, along with streaming platforms STACKTV, TELETOON+, Vivéo, the Global TV App and Curiouscast. For more information, visit www.corusent.com.

For further information, please contact:

  • Ashley Applebaum, Head of Network Communications and Trade & Affiliate Marketing, Corus Entertainment Inc. ashley.applebaum@corusent.com

About DanAds

DanAds is a leading SaaS product company of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility.

With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively. DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Yahoo, La Presse and TripAdvisor. Learn more at www.DanAds.com.

For further information, please contact: