STOCKHOLM & LONDON, September 15, 2026 – DanAds, the leading provider of self-service advertising technology, and Nodals AI, an autonomous AI platform for publishers, have entered into a strategic partnership. The collaboration brings together DanAds’ advertising technology solutions with Nodals AI’s predictive outcome capabilities to deliver higher efficiency and improved ad yield for publishers.

“Combining Nodals AI’s predictive modeling with DanAds’ ecosystem lets publishers offer outcome-driven buying without yield risk or technical friction,” said Aly Nurmohamed, Founder and CEO of Nodals AI.  

“Partnering with Nodals AI enables our publisher clients to easily meet advertiser demand for performance-based campaigns while protecting their pricing floors,” said Peo Persson, Co-Founder and CCO of DanAds.

Through this partnership, publishers utilizing DanAds can leverage Nodals AI’s proprietary technology, which trains on publisher first-party data to predict advertiser outcomes – such as clicks, conversions, or video completes. This enables publishers to sell performance-based outcome campaigns within their existing ad stacks while maintaining eCPM price floors to protect total yield.

Key Benefits of the Partnership

  • Enhanced Advertiser Capabilities: Advertisers can buy outcome-driven campaigns – such as CPC or CPA models – directly through a self-service workflow while setting agreed performance goals.
  • Yield Protection for Publishers: Real-time evaluation ensures inventory never sells below publisher-defined eCPM floors.
  • Seamless Stack Integration: Nodals AI operates directly within the publisher’s current ad server by writing targeted key-values per advertiser.

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About Nodals AI 

Nodals AI Limited is an autonomous AI technology company based in London, UK. Nodals AI provides publishers with predictive models trained on their first-party data to optimize premium ad inventory to advertiser outcomes while safeguarding publisher yield. Learn more at nodals.ai.

About DanAds    

DanAds is a leading global Saas product company of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to manage, optimize, and scale their advertising campaigns efficiently. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to effectively reach their target audiences. 

DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku, and TripAdvisor, as well as some of the largest UGC (user-generated content) platforms and globally known brands such as  Philips and SoundCloud. 

Learn more on www.DanAds.com