Stockholm, 14 October 2026 – DanAds and Tripadvisor have been named winners of the Best Sustainable Ad Tech Platform category at the 2026 Digiday Technology Awards for their collaboration, Eco-Rewards in Ad Express.
The award recognizes how Tripadvisor Ad Express, powered by DanAds, integrates environmental contributions directly into the advertising process, demonstrating how self-service advertising technology can deliver measurable value for both businesses and the environment.
The Digiday Technology Awards celebrate the technologies and innovations transforming the media and marketing industries. The Best Sustainable Ad Tech Platform category recognizes solutions that effectively reduce the environmental impact of technology.
Through the Eco-Rewards initiative, sustainability becomes part of the advertising transaction itself. Every campaign budget triggers a verified environmental contribution, supporting initiatives such as tree planting, ocean plastic removal, and wildlife habitat protection.
The initiative has already delivered significant environmental results:
- 456 399 trees planted across more than 40 countries.
- 61 392 pounds of ocean plastic removed.
- 314 574 square feet of wildlife habitat protected.
The sustainability component has also helped attract new advertisers and agencies, demonstrating how environmental responsibility can become part of a commercially valuable advertising offering.
This recognition reinforces a shared commitment to developing advertising solutions that simplify campaign management, support business growth, and create positive environmental impact.
The win also demonstrates how publishers and media owners can use self-service advertising technology to introduce new value propositions for advertisers while contributing to broader sustainability goals.
Learn more here.
