Swedish SaaS company strengthens commitment to Asia-Pacific customers through new regional sales strategy.
Hong Kong, September 23, 2025 – DanAds, the leading Swedish SaaS company providing white-labeled self-serve advertising platforms for publishers, today announced its expansion into the Asia-Pacific (APAC) region.
DanAds already powers self-serve platforms for several leading APAC media companies – including Nine (Australia), New Zealand Media and Entertainment (NZME), and MBC Media Solutions (MMS), and this strategic move will allow the company to build on that momentum. By strengthening its commercial presence, DanAds aims to help even more publishers in the region unlock new revenue streams, reduce operational costs, and reach more advertisers efficiently.
To support this expansion, DanAds will partner with Scalient Ventures, who has developed a tailored go-to-market approach to accelerate and scale a regional sales strategy. This approach will give APAC-based publishers faster onboarding, closer collaboration, and locally aligned support, enabling them to capitalize on the accelerating shift toward automation, transparency, and self-serve ad models.
“The APAC region represents one of the fastest-growing advertising markets in the world, and having a dedicated commercial presence is essential to unlocking its potential,” said Peo Persson, Co-founder and CCO at DanAds. “By expanding our reach, we can support our customers more effectively, deepen partnerships, and accelerate the adoption of self-serve advertising solutions across the region.”
“Our mission has always been to help publishers grow,” added Istvan Beres, Co-founder and CEO at DanAds. “Bringing our solutions closer to the APAC market is the next step in ensuring they can maximize their monetization potential while maintaining full control of their advertising ecosystems.”
DanAds’ expansion will give APAC-based clients greater access to its platform expertise, improved communication, and regionally aligned solutions, helping them take full advantage of the growing trend toward automation and transparency in advertising.
With active operations in Europe, North America, and now APAC, DanAds continues to strengthen its position as a global leader in self-serve advertising technology, trusted by some of the world’s most prominent publishers and media groups, including Yahoo, TripAdvisor, and Paramount Advertising.
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Philips and SoundCloud.
Learn more on www.DanAds.com
For media inquiries, please contact: Marie-Lou Penin, CMO, marie-lou.penin@danads.com
