DanAds launches MX Advantage multimedia ads platform with 236 million users

MX Player has announced the launch of MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres. MX advantage will empower the digital advertising industry to advertise across all forms of entertainment through impact-driven campaigns, thus helping them maximise ROI and achieve business objectives.

This is a platform for all of MX Player’s existing and new advertisers to launch ad offerings. MX Advantage gives brands an opportunity to advertise across all forms of entertainment on OTT, gaming, music, live, video streaming amongst other features available on MX Player. It’s an opportunity to build plans that deliver across their marketing objectives be it branding, consideration, intent and purchase. It has a larger outreach and impact through multiple ad offerings such as video and display ads, live streaming, sponsorships, rich media ads and entertainment commerce.

This platform has been introduced to make MX inventory directly available to small, medium and large business owners, marketing managers, media agencies, SMEs, metros and non-metro advertisers. With key benefits like customisation and complete campaign control, the self-serve platform offers immersive ad formats across tabs such as video, display, audio and content solutions that will help drive brand awareness and engagement.

MX Player has also partnered with a technology platform, DanAds, to make its advertising solutions available to small and medium businesses in India through MX Advantage.

Nikhil Gandhi, chief operating officer, MX Player said, “We are India’s first entertainment super app driven by high-tech innovations and offers content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes. We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market. MX Advantage is a one-stop solution for advertisers of all sizes and budgets including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business.”

Istvan Beres, chief executive officer and co-founder, DanAds said, “The launch of MX Advantage is hugely exciting. With a strong foothold in India and growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content and we look forward to offering an engaging and dynamic solution for MX Player’s portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers and DanAds is proud to partner with MX Player to offer just that.”