DanAds partners with MatchCraft to meet demand for self-service social media advertising

The partnership enables advertisers to buy and manage social media ad campaigns via DanAds’ self-service advertising platforms without the need for human interaction.



LONDON & STOCKHOLM, 30 SEPTEMBER DanAds (www.DanAds.com), the leading provider of self-service advertising infrastructure, today announces its partnership with MatchCraft (www.matchcraft.com), the digital marketing and advertising platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for advertisers to buy and manage their social media campaigns.

In addition to providing an automated, intuitive, self-service technology to publishers to sell digital and print inventory, DanAds now connects, through its integration with MatchCraft, to popular social media and search advertising outlets, including Google, Bing, Facebook, and Instagram. Publishers now have the option to offer their closed garden ad marketplace, giving advertisers the ability to run successful campaigns on both the publisher’s inventory and external inventories without the need for human interaction or manual handling of assets.

The platform now allows advertisers to automate the setup and quick provisioning of social media ads, as well as allowing them to regulate budgets, monitor results and manage creative assets, all from within its easy-to-use, automated platform. The advertiser gets 24/7 access to campaign reporting and ROI analysis, which is automatically fetched in real-time from external sources, including Google Analytics.

By creating a seamless bridge between DanAds’ and MatchCraft’s self-service infrastructures, DanAds has simplified the selling of social media ad campaigns by removing the need for human input and gives publishers more control over which third-party inventories advertisers can book from within their self-service ad marketplace.

Peo Persson, CPO and Co-Founder of DanAds comments: “We are very excited to be announcing our partnership and integration with MatchCraft. By enabling advertisers to purchase social media advertising space through our self-service technology, we hope to further democratise the online advertising market and meet the growing demands for self-service for social media campaigns.”

Sandy Lohr, CEO of MatchCraft comments: “Through our partnership with DanAds, we aim to give both publishers and advertisers greater ROI through increased efficiency and automation of social media ad operations and creative management, helping businesses to reach targeted audiences without having to engage in the more time-consuming and costly manual processes.”


About MatchCraft

MatchCraft (www.matchcraft.com) provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft’s platform AdVantageTM helps organisations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft has headquarters in the heart of “Silicon Beach,” in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil.