The collaboration grants DanAds Nativo’s ‘Trusted Partner’ status and expands Nativo’s self-service offering to publishers
STOCKHOLM & LOS ANGELES, CA – December 2nd – DanAds, the self-service advertising platform designed to help North American businesses of all sizes reach targeted audiences through an easy-to-use, cloud-based platform, today announces its collaboration with Nativo, the most advanced content technology platform for advertising, which will enable both companies to enhance their existing product lines to provide the best combination of digital advertising solutions to their clients.
The collaboration grants DanAds ‘Trusted Partner’ status and allows the company to offer Nativo’s market-leading Native ad server technology to clients who either lack or are looking for alternative ad server solutions. The partnership also enables Nativo to strengthen its position within the digital advertising market, opening up the world of self-service advertising solutions to its customers through DanAds’ technology.
Nativo’s award-winning Ad Platform™ empowers publishers with the most advanced proprietary advertising technology for custom, native and sponsored content. Exclusive ad formats, intelligent performance optimization and comprehensive creative management tools work together to maximize revenue. The partnership enables DanAds clients that require native ad server solutions – and Nativo clients seeking self-service infrastructure – to benefit from a diverse range of offerings available to both companies.
Peo Persson, CPO and co-founder of DanAds commented, “We are excited to be partnering with Nativo to bring to the table our combined expertise and market-leading solutions that will greatly benefit both ours and Nativo’s clients. Through this collaboration, we hope to work together to create a more streamlined and automated experience for both publishers and advertisers, providing best-in-class digital advertising solutions to publishers across the world, helping save them both time and money.”
“We’ve partnered with DanAds to service our clients and customers looking to seamlessly combine cutting-edge advertising technology, strong infrastructure and decades of deep industry know-how,” said Jason Kalin, SVP of Publisher Development, Nativo. “The result is a future-proofed solution that drives scale, efficiency and revenue opportunity for advertisers and publishers alike.”
DanAds (www.DanAds.com) is the Stockholm-based leading provider of self-service advertising technology, supplying publishers with white-labelled, customisable and scalable self-service platforms. Owing to the Scandinavian penchant for transparency, DanAds believes that openness between advertisers and publishers is necessary to increase engagement and drive scale. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher.
DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson, and currently employs 20 full-time staff at its headquarters in Stockholm as well as more than 60 consultants worldwide. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines and Bloomberg Media Group as well as some of the largest UGC (user-generated content) platforms such as Tripadvisor, eBay and SoundCloud.
Nativo creates meaningful consumer connections with the most advanced technology platform for integrated ads. We make insightful storytelling with content at scale possible for brands. At the same time, our platform enriches monetization and the overall user experience for publishers and commerce with exclusive formats and inventive, first-to-market technology for accelerated pages. Nativo is Architecting the Future of Advertising™ and improving the open web experience. Learn more at www.nativo.com.