DanAds, a Swedish self-service advertising solution, today announced Shazam, one of the
world’s most popular apps, as its first U.S. and international client. It’s part of a continued
expansion for DanAds, which offers technology that enables advertisers to target and
reach audiences directly through an easy-to-use buyer interface.
DanAds announced they recently raised another $1.5 million in their latest round of financing
aimed at increasing growth and signing more international clients.
This week saw DanAds’ integration with Shazam, the mobile app that has become the way the world
discovers content. Shazam has been downloaded more than 1 billion times, and users Shazam more
than 20 million times globally every day.
“This agreement is a perfect indicator that our predictions are true around how we develop our
self-service solutions for our clients, and we are incredibly energized to keep moving forward
with more great clients in the U.S.,” says DanAds co-founder and Chief Product Officer Peo
Persson. “What makes DanAds unique is that our solutions are highly customizable and scalable
for clients to provide a truly white-label solution for their advertisers. We see that other
self-service companies are ‘plug-and-play’ but according to our market research, publishers need
a more flexible platform to support the wide variety of their advertising products and meet the
demands of their internal business rules throughout the sales cycle.“
“We’re very excited about our partnership with DanAds, and the launch of our new Shazam
self-serve platform,” says Jeffrey Mayer, Director of Programmatic at Shazam. “We had an
immediate need with some of our global music clients to create workflow efficiencies and
minimize touch points when activating artist promotion campaigns. It provides a solution where
DSP buyer integrations or an exchange is not required in order to transact in an automated
guaranteed environment. This is not a replacement for ad operations or ad sales, but an
automated tool to facilitate better client relationship management.”