DanAds, a Swedish self-service advertising solution, today announced Shazam, one of the
worldâ€™s most popular apps, as its first U.S. and international client. Itâ€™s part of a continued
expansion for DanAds, which offers technology that enables advertisers to target and
reach audiences directly through an easy-to-use buyer interface.
DanAds announced they recently raised another $1.5 million in their latest round of financing
aimed at increasing growth and signing more international clients.
This week saw DanAdsâ€™ integration with Shazam, the mobile app that has become the way the world
discovers content. Shazam has been downloaded more than 1 billion times, and users Shazam more
than 20 million times globally every day.
â€œThis agreement is a perfect indicator that our predictions are true around how we develop our
self-service solutions for our clients, and we are incredibly energized to keep moving forward
with more great clients in the U.S.,â€ says DanAds co-founder and Chief Product Officer Peo
Persson. â€œWhat makes DanAds unique is that our solutions are highly customizable and scalable
for clients to provide a truly white-label solution for their advertisers. We see that other
self-service companies are â€˜plug-and-playâ€™ but according to our market research, publishers need
a more flexible platform to support the wide variety of their advertising products and meet the
demands of their internal business rules throughout the sales cycle.â€œ
â€œWeâ€™re very excited about our partnership with DanAds, and the launch of our new Shazam
self-serve platform,â€ says Jeffrey Mayer, Director of Programmatic at Shazam. â€œWe had an
immediate need with some of our global music clients to create workflow efficiencies and
minimize touch points when activating artist promotion campaigns. It provides a solution where
DSP buyer integrations or an exchange is not required in order to transact in an automated
guaranteed environment. This is not a replacement for ad operations or ad sales, but an
automated tool to facilitate better client relationship management.â€