London, UK – November 13, 2025 – DanAds, the leading provider of self-serve advertising technology, is proud to announce that it has won the “Best New Product or Service: Buy Side” category at The Wires Global 2025 Awards, presented by ExchangeWire.
The Wires Global Awards celebrate excellence and innovation in digital media, marketing, and commerce, recognizing companies that are shaping the future of ad tech and martech for media sales and buying worldwide.
DanAds was honored for its collaboration with Tripadvisor on the initiative “Transforming the Global Hospitality Landscape: Tripadvisor Ad Express Empowered by DanAds, Unleashing the Potential of SMEs Worldwide.” This recognition underscores DanAds’ continued commitment to empowering advertisers through automation, transparency, and accessibility.
Previously, DanAds supported Tripadvisor’s self-serve journey by helping launch Tripadvisor Ad Express, a platform designed to make advertising more accessible for small and medium-sized businesses across the globe.
“We are incredibly proud to receive this recognition from ExchangeWire,” said Peo Persson, CCO & co-founder of DanAds. “Winning this award highlights the impact of our technology and the value it brings to our partners and the broader advertising ecosystem.”
To view the full list of winners of The Wires Global 2025 Awards, visit: https://www.exchangewire.com/blog/2025/11/14/the-wires-2025-another-year-of-ad-tech-excellence/