Discogs is the #1 ranked music site in Alexa global rankings, boasting over 5 million monthly active users and 350 million monthly page views.
DanAds, a Swedish self-service advertising solution, today announced Discogs, the world’s foremost Database, Marketplace, and Community for physical music as their latest client to use their self-service ad technology.
DanAds entered the US market last year and has already attracted some of the biggest players in the media industry, such as Shazam, eBay, Philips and Bloomberg Media. Now, the company announces yet another successful partnership with Discogs.
“Through our industry-leading infrastructure for guaranteed self-service advertising, we will help Discogs secure future scalability with advertising in a controlled way. Discogs will work with our wholly customizable and white labeled solution Enterprise,†said Peo Persson, co-founder and Chief Product Officer at DanAds.
“For us, DanAds self-service advertising solution offered the best and most flexible way for us to engage in the self-service advertising space. We’re excited to provide this new advertising platform to all levels of the music industry from the burgeoning independent artist to the heavyweight major record labels… ultimately anyone wanting to reach into the largest Community of music fans on Earth,†said Jeffrey Smith, Director of Partnerships and Business Development at Discogs.
Discogs is the world’s foremost Database, Marketplace, and Community for music. The user- built Database boasts a catalog of nearly 11 million releases and 5.4 million artists making it the most extensive physical music Database in the world – fueled by over 455,000 Contributors from around the world. By connecting Buyers and Sellers across the globe, and with more than 46 million items available, the Discogs Marketplace is the leading destination for both new releases and elusive rarities.
“Discogs is a company that we are really looking forward to working with. We have a vast knowledge from working with the music industry for a couple of years, and our product value will do great for both Discogs and the music brands that are looking into exploring Discogs ad inventory,†added Peo Persson. “We see even stronger signs that the market is looking for solutions that will help with not only ad transactions but adding fully automated infrastructure that enables publishers’ sales, AdOps, accounting, and management teams to free up resources and instead focus on more significant revenue generation and other more critical and value-adding tasks.â€
