Joakim Lundberg joins self-serve adtech leader DanAds as Chief Commercial Officer to support the company’s growth and rapid expansion into new markets
DanAds, the world leader in self-serve advertising technology, today announces the appointment of Joakim Lundberg as its new Chief Commercial Officer to support the company’s rapid growth and planned expansion into new markets.
Joakim joins from fintech disruptor Klarna, where he held multiple positions since joining the company in 2008, just three years after the company was founded. During his tenure, Joakim held both the Sales Director position and, most recently, the position of General Manager, Sweden.
DanAds is now in an exciting phase of rapid expansion, having recently secured $5 million in funding which raised the company’s total valuation to $44M. The company also recently appointed former Swedish finance minister Anders Borg as the new chairman of the board, as well as Kristina Schauman, former CFO of OMX, Carnegie and Apoteket AB, and Sophia Spala, Head of Intellectual Property and Technology and partner at leading Swedish law firm Setterwalls Advokatbyrå, as board members. Alongside these appointments, the company continues on its growth journey, recently signing notable clients including Washington Post and Dish Media, among others. Joakim’s breadth of experience will help to steer the company as it grows, entering new territories and tackling new markets.
On joining DanAds, new CCO Joakim Lundberg comments: “DanAds is rapidly reshaping the global advertising market, just as Klarna reshaped the market for payments. Sweden and the Nordics have produced a number of unicorns and I am convinced that DanAds will be the next bright star. Considering the rapidly growing global demand for digital advertising space – which already constitutes a multibillion-dollar market – DanAds has enormous potential. I am always drawn to businesses that are changing markets for the better and DanAds is definitely one of those. I look forward to taking this next step, working alongside some amazing people and striving to truly make a difference in this ever-changing industry.”
”We are very happy that Joakim decided to join DanAds, both as a partner and CCO,” adds Istvan Beres, CEO and co-founder of DanAds. “His previous experience at Klarna will be important to facilitate our rapid growth journey as we work hard to develop scalable business models”.
In a short time, DanAds has taken the do-it-yourself trend to the advertising industry through internationally known clients in the U.S and the UK, among other markets. The service enables ad sellers such as publishers, content owners and user-generated content platforms (UGCs) to effectively reduce their operating costs and take ownership of their ad sales. The platform opens up a direct connection between ad sellers and ad buyers who, regardless of their size, are able to buy advertising space directly from publishers such as Tripadvisor, Bloomberg Media, and Hearst Magazines (who own Cosmopolitan, GQ, Elle and Oprah Daily).
DanAds operates with a digitally scalable business model, as a license and commission-based SaaS, which enables their clients to become autonomous and increase their revenues substantially by automating their ad sales process.