DanAds today proudly announces that we have entered a partnership with the Social Enterprise Mitt Liv.

Mitt Liv is a social enterprise working for an inclusive society and a job market that values diversity. Mitt Liv have passionately worked with diversity and inclusion since 2009, based on a strong conviction, a vision of equal opportunities for jobs and equal working conditions for everyone in the Swedish labour market.

For DanAds our partnership with Mitt Liv means formalizing our commitment to promote a diverse and healthy workplace, enabling us to take part of all the insights and experience that Mitt Liv has acquired over the years. DanAds engagement is primarily comprised of two parts; sponsoring Mitt Liv and their operations on a yearly basis, and actively participating in “Mitt Livs Chans,” a mentorship programme for individuals with a foreign background who do not have a job befitting their qualifications, contacts and networks.

“For us at DanAds, we have always made sure that we are a company open for everyone, no matter background.  Everybody deserves a chance, and we take pride in the diverse and highly engaged team we have at DanAds. I personally came to Sweden with my family when I was 14, and I wouldn’t be where I am today without people believing in me and giving me that first opportunity to work and prove myself, so this cause is close to my heart”, says Istvan Beres, CEO at DanAds.

About Mitt Liv:

Mitt Liv is a social enterprise working for an inclusive society and a job market that values diversity. The way we see it, being a social enterprise means addressing social challenges with innovative solutions based on profitable business practices. Today Mitt Liv operates in Gothenburg, Stockholm, Östergötland (Norrköping and Linköping) and Malmö.

Our objectives are not for profit, but profitability and growth are important in order to achieve our socially beneficial goals. We aim to be a social enterprise that generates its own revenue and grows through its own efforts. In this way we can achieve sustainability and the strength and continuity required to bring about major lasting changes to the equality and diversity of the Swedish jobs market.

Mitt Liv is a limited liability company with special profit distribution limitations that entail any potential profits being reinvested back into the business. Mitt Liv has no religious or political affiliations.

To read more, visit Mitt Livs website

We are happy to announce that DanAds has been appointed as one of the Top Strategic Partners in the Digital Marketing Industry.
AdExchanger has launched a new initiative, helping Publishers find vetted partners. The result is a Definitive List of The Top Agencies and Strategic Partners in the industry.

DanAds appointed as a top strategic partner for publishers in 2020

 

It’s the first searchable guide to the best Agencies, Tech Providers and Partners in the business.

Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.

DanAds is listed as winners within the B2B sector as well as Digital Transformation.  This means we can help you with anything regarding streamlining your business and automating your internal processes, saving you cost and helping you add new revenue streams.

We are already helping businesses like Bloomberg Media Group, Philips, SoundCloud, Expedia Group and TripAdvisor. Don’t hesitate to contact us to know more.

 

For more information, and the full searchable guide, click here. 

 

The annual award ceremony for the Global event “The Wires” was held on December the 10th 2020, where we can now share that the co-founder of DanAds, Peo Persson, was named the top 3 Ad Tech Personalities of the year 

The Wires, organized by ExchangWire recognises the very best use of ad tech and martech across all aspects of media sales and media buying.

The Awards recognise accomplishments within Categories like  “Best Digital Campaign”, Best Mobile Campaign, “Best Use of Data and Creativity”, and “Best Ad Ops team”.

One of the most prestigious awards, generated from votes from people in the industry, is The Ad Tech Personality of the Year’ . This puts the spotlight on individuals who has made a significant impact on, and shown a notable contribution to, the ad tech industry.

Many esteemed Ad Tech Personalities could be found in the list of nominees, and the top three winners are:

Ad Tech Personality of the Year
**WINNER – Emma Newman, CRO EMEA, PubMatic**
2nd place – Seun Odeneye, Managing Director UK & Ireland, Matterkind
3rd place – Peo Persson, Co-founder, DanAds

 

 

Congratulations to everyone nominated, which is an honour in itself. And from us a special congratulations to our Peo Persson!

To read more and see the full shortlist of this years Ad Tech Personalities, check it out here.

 The collaboration grants DanAds Nativo’s ‘Trusted Partner’ status and expands Nativo’s self-service offering to publishers

 

                 

STOCKHOLM & LOS ANGELES, CA – December 2nd – DanAds, the self-service advertising platform designed to help North American businesses of all sizes reach targeted audiences through an easy-to-use, cloud-based platform, today announces its collaboration with Nativo, the most advanced content technology platform for advertising, which will enable both companies to enhance their existing product lines to provide the best combination of digital advertising solutions to their clients.

The collaboration grants DanAds ‘Trusted Partner’ status and allows the company to offer Nativo’s market-leading Native ad server technology to clients who either lack or are looking for alternative ad server solutions. The partnership also enables Nativo to strengthen its position within the digital advertising market, opening up the world of self-service advertising solutions to its customers through DanAds’ technology.

Nativo’s award-winning Ad Platformâ„¢ empowers publishers with the most advanced proprietary advertising technology for custom, native and sponsored content. Exclusive ad formats, intelligent performance optimization and comprehensive creative management tools work together to maximize revenue. The partnership enables DanAds clients that require native ad server solutions – and Nativo clients seeking self-service infrastructure – to benefit from a diverse range of offerings available to both companies.

Peo Persson, CPO and co-founder of DanAds commented, “We are excited to be partnering with Nativo to bring to the table our combined expertise and market-leading solutions that will greatly benefit both ours and Nativo’s clients. Through this collaboration, we hope to work together to create a more streamlined and automated experience for both publishers and advertisers, providing best-in-class digital advertising solutions to publishers across the world, helping save them both time and money.”

“We’ve partnered with DanAds to service our clients and customers looking to seamlessly combine cutting-edge advertising technology,  strong infrastructure and decades of deep industry know-how,” said Jason Kalin, SVP of Publisher Development, Nativo.  “The result is a future-proofed solution that drives scale, efficiency and revenue opportunity for advertisers and publishers alike.”

About DanAds

DanAds (www.DanAds.com) is the Stockholm-based leading provider of self-service advertising technology, supplying publishers with white-labelled, customisable and scalable self-service platforms. Owing to the Scandinavian penchant for transparency, DanAds believes that openness between advertisers and publishers is necessary to increase engagement and drive scale. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher.

DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson, and currently employs 20 full-time staff at its headquarters in Stockholm as well as more than 60 consultants worldwide. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines and Bloomberg Media Group as well as some of the largest UGC (user-generated content) platforms such as Tripadvisor, eBay and SoundCloud.

About Nativo

Nativo creates meaningful consumer connections with the most advanced technology platform for integrated ads. We make insightful storytelling with content at scale possible for brands. At the same time, our platform enriches monetization and the overall user experience for publishers and commerce with exclusive formats and inventive, first-to-market technology for accelerated pages. Nativo is Architecting the Future of Advertisingâ„¢ and improving the open web experience. Learn more at www.nativo.com.

The partnership between DanAds and Intercom will provide advertisers with first-line support, giving them access to 24/7 assistance through Intercom’s industry-leading Business Messenger and chatbots.

LONDON & STOCKHOLM, October 14th 2020 – DanAds (www.DanAds.com), the leading provider of self-service advertising infrastructure, today announces its partnership with Intercom (www.intercom.com), the conversational relationship platform that helps businesses build better customer relationships, providing advertisers with personalised, messenger-based support when purchasing digital advertising or social media campaigns through its automated, white-labelled platform.

When booking a direct advertising or social media campaign through one of DanAds’ publisher clients, advertisers will now have access to support through conversational technologies, including Intercom’s Messenger and chatbots, providing real-time, personal and automated assistance, as well as proactive product tours, helping to guide them through the booking process.

The integration ensures that help is available to advertisers 24/7, supporting them through every step of their buying journey and allowing them to manage their campaigns and achieve their desired results through self-serve or high-touch support experiences.

Peo Persson, CPO and Co-Founder of DanAds comments: “We are very excited to be offering Intercom’s conversational technologies throughout our platform. As we continue to grow, the importance of building and maintaining good customer relationships with both our clients and the advertisers they serve has never been more important. Through this integration, we hope to enhance the user experience and make it even easier for advertisers to build and manage their advertising, and help us to further democratise the online advertising market.”

 

 

“DanAds is the newest service partner to build their Intercom expertise and develop an Intercom strategy that will not only deepen client relationships, but also align them with the industry leader in delivering conversational, messenger-based experiences,” said Stan Massueras, Director of EMEA Sales & Partnerships at Intercom. “Together, DanAds and Intercom will help businesses grow faster.”

The Intercom Service Partner Program aligns digital agencies, consultancies, business process outsourcers (BPOs) and system integrators with the world’s first and fastest-growing Conversational Relationship Platform. The goal of the program is to help partners build expertise in the Intercom platform. Partners have exclusive access to education resources, pre-sales support, brand marketing perks and tools to help partners expand client engagements and recommend the strongest Conversational Relationship Platform.

About DanAds
DanAds (www.DanAds.com) is the Stockholm-based leading provider of self-service advertising technology, supplying publishers with white-labelled, customisable and scalable self-service platforms. Owing to the Scandinavian penchant for transparency, DanAds believes that openness between advertisers and publishers is necessary to increase engagement and drive scale. The company supplies a closed ecosystem in which all operations and data are controlled by the publisher.

DanAds was founded in 2013 by CEO, Istvan Beres, and CPO and Head of Sales, Peo Persson, and currently employs 20 full-time staff at its headquarters in Stockholm as well as more than 60 consultants worldwide. Among DanAds’s clients are some of the world’s leading traditional publishers including Hearst Magazines and Bloomberg Media Group as well as some of the largest UGC (user-generated content) platforms such as Tripadvisor, eBay and SoundCloud.

About Intercom
Intercom is a Conversational Relationship Platform (CRP) that helps businesses build better customer relationships through personalized, messenger-based experiences. It’s the only platform that delivers conversational experiences across the customer journey, with solutions for Conversational Marketing, Conversational Customer Engagement and Conversational Support.

Intercom is bringing a messenger-first experience to all business-to-customer communication, powering 500 million conversations per month and connecting 4 billion unique end users worldwide across its more than 30,000 paying customers, including Facebook, Amazon and Lyft.

The company was founded in 2011 in San Francisco by Eoghan McCabe, Des Traynor, Ciaran Lee and David Barrett, with the mission to make internet business personal. Intercom was valued at $1.275 billion in 2018 and has secured $241 million in funding from investors including Kleiner Perkins, Bessemer Venture Partners and Social Capital.

The partnership enables advertisers to buy and manage social media ad campaigns via DanAds’ self-service advertising platforms without the need for human interaction.

 

 

LONDON & STOCKHOLM, 30 SEPTEMBER – DanAds (www.DanAds.com), the leading provider of self-service advertising infrastructure, today announces its partnership with MatchCraft (www.matchcraft.com), the digital marketing and advertising platform. The partnership enables DanAds’ publisher clients to offer a customisable, scalable and white-labelled self-service platform for advertisers to buy and manage their social media campaigns.

In addition to providing an automated, intuitive, self-service technology to publishers to sell digital and print inventory, DanAds now connects, through its integration with MatchCraft, to popular social media and search advertising outlets, including Google, Bing, Facebook, and Instagram. Publishers now have the option to offer their closed garden ad marketplace, giving advertisers the ability to run successful campaigns on both the publisher’s inventory and external inventories without the need for human interaction or manual handling of assets.

The platform now allows advertisers to automate the setup and quick provisioning of social media ads, as well as allowing them to regulate budgets, monitor results and manage creative assets, all from within its easy-to-use, automated platform. The advertiser gets 24/7 access to campaign reporting and ROI analysis, which is automatically fetched in real-time from external sources, including Google Analytics.

By creating a seamless bridge between DanAds’ and MatchCraft’s self-service infrastructures, DanAds has simplified the selling of social media ad campaigns by removing the need for human input and gives publishers more control over which third-party inventories advertisers can book from within their self-service ad marketplace.

Peo Persson, CPO and Co-Founder of DanAds comments: “We are very excited to be announcing our partnership and integration with MatchCraft. By enabling advertisers to purchase social media advertising space through our self-service technology, we hope to further democratise the online advertising market and meet the growing demands for self-service for social media campaigns.”

Sandy Lohr, CEO of MatchCraft comments: “Through our partnership with DanAds, we aim to give both publishers and advertisers greater ROI through increased efficiency and automation of social media ad operations and creative management, helping businesses to reach targeted audiences without having to engage in the more time-consuming and costly manual processes.”

 

About MatchCraft

MatchCraft (www.matchcraft.com) provides a best-in-class marketing platform that enables companies to successfully sell and manage search, display, and social campaigns for their advertisers. Unlike other marketing technology platforms, MatchCraft’s platform AdVantageTM helps organisations efficiently manage campaigns of all sizes, enabling clients to deliver spectacular results to their advertisers. MatchCraft’s sophisticated real-time bidding algorithms, and team of digital marketing enthusiasts, work relentlessly to deliver exceptional ROI for merchants around the world. MatchCraft has headquarters in the heart of “Silicon Beach,” in Santa Monica, California, with additional offices in The Netherlands, India, and Brazil.

DanAds helps publishers around the world to sell ads and lower their ad operation costs. Despite a challenging time during the corona pandemic, the technology company is raising 42 million in new capital from, among others, Mellby GÃ¥rd’s CEO Johan Andersson, Hugo Stenbeck, and Storytel billionaire Jonas Sjögren.

The Swedish technology company, DanAds, founded in 2013 by Istvan Beres and Peo Persson, wants to help automate publishers’ manual Ad Ops and Sales process to increase efficiency and reach better earnings from small and medium-size advertisers.

DanAds integrates its white-label self-service ad sales solution, giving advertisers a self-service interface to access the publisher’s inventory. Then DanAds platform handle everything from the order, campaign creation, reports and billing. It’s all automated and DanAds can manage ads in both image, sound, text, and video.

All publishers that license DanAds technology get their own white-label self-service ad sales solution integrated to their ad server, operational systems, and product infrastructure.

The customer list includes large global publishers such as eBay, Hearst Magazines, Bloomberg, SoundCloud, Phillips, and Tripadvisor. Swedish tech company Truecaller use DanAds technology to better manage ad sales in their app with more than 200M active users. In the United States Bloomberg Media and Hearst Magazines stand out among major media houses with hundreds of titles in their portfolio.

“Most of our customers are active in a market that has been hugely affected by the crisis; media investments have fallen dramatically. But since 60-70 days ago, volumes have started to increase again, even though we are not back to the levels that applied before the pandemic “, says CEO Istvan Beres.

According to the founders, DanAds has, in a way, benefited from the corona pandemic, as it accelerates the transition from analog to digital advertising bookings. Their perhaps most significant selling point is that their automation technology saves money for all publishers.

“You could say that the corona pandemic has been a blessing in disguise for us. We have signed several new, significant customer contracts just during the corona pandemic. We have managed to sign the two most significant publishing houses in the UK, and one of the world’s leading travel companies. In times of crisis, of course, publishers want to get as much as possible out of their ad sales, and we have publishers who have been able to reduce their operational costs by up to 85 percent”, says co-founder Peo Persson.

DanAds takes between 1.5 and 5 percent of advertising revenue as its earnings, plus a license fee. In 2019, the company increased its sales by almost 160 percent to 18 million, according to a recent financial statement. In the same year, DanAds recorded a loss of just under 21 million.

“We are very happy with last year and exceeded our forecast of achieving a growth of 150 percent”,  says Istvan Beres.

How will the corona pandemic affect your own full-year sales?

“We believe that we will increase revenue by at least 150 percent again. We can potentially become profitable monthly from October onwards”,  says Istvan Beres.

DanAds previously had hopes of raising around 100 million in venture capital during the first half of 2020. But instead, DanAds has chosen to raise 42 million through a convertible loan, where investors can exchange their claim for shares, from the ownership circle. The reason is partly that the company did not want to lower its valuation of approximately 150 million, which was achieved last year, according to CEO Istvan Beres.

“The convertible was oversubscribed, we had actually intended to bring in 30 million. It’s great that there was such a significant interest – and we are happy to be able to leverage the experience from skilled entrepreneurs when we are to cement our position even further in the US and the UK “, he says.

The idea is then to raise an additional 60-70 million of capital during the autumn – then to a valuation of around 300 million.

Several new investors have already been added. Mellby GÃ¥rd’s CEO Johan Andersson, Hugo Stenbeck, and Jonas Sjögren, who have become a billionaire from his holdings in the company Storytel.

However, most of the convertible loan comes from existing owners. The list of owners includes, for example, state-owned Almi Invest, the venture capital company Wellstreet, Paradox founder Fredrik Wester and Eirik Winter from BNP Paribas. The former Swedish Minister of Finance, Anders Borg, is another partner who is now expanding his involvement in the company.

“So far, there is no technology platform that competes with DanAds, they have actually created this market on their own. Tech giants like Facebook and Google are becoming increasingly dominant in the advertising market. Many customers, therefore, think DanAds is a better alternative, especially as they get full control of their own data”, says Anders Borg.

DanAds has previously stated that the only competition in the market is big international publishers building their own ad systems, which, for example, Amazon and Spotify, have chosen to do.

The company aims to open two new offices in the UK and the US shortly. Before the end of 2020, DanAds will have around 100 employees, a doubling since last year.

“So far, we have aimed to reach the largest publishers and media houses, but now we want to increase our volumes by attracting smaller independent publishers. We have a robust future order intake”, says Peo Persson.

 

All figures are in Swedish SEK.

 

Original article in Swedish by Johannes Karlsson at Di Digital:
Hugo Stenbeck och Storytelmiljardär kliver in i svenskt teknikbolag

Photo: Josefine Stenersen, Di

SACCNY is the largest and most active Swedish Chamber, both in the U.S. and internationally. Established in 1906 with a mission to support Swedish-American business relations and Swedish companies establishing and expanding on to the American market. SACCNY acts as an indispensable support organization for both larger established corporates, and in the facilitation of internationalizing emerging growth companies.

Read below to find out more about our new Business member, DanAdsâ„¢.

DanAdsâ„¢ – from SkÃ¥ne to US.

Swedish ad tech company DanAds™ have gone from being a small start-up in Åhus, Skåne, to now serving some of the biggest publishers and brands in the world, including Bloomberg Media Group, Hearst, Tripadvisor, eBay and SoundCloud.

DanAds™ was founded in Åhus, Skåne in 2013 by Peo Persson and Istvan Beres, with the vision of creating better ways for Publishers and Brands to sell their inventory to Advertisers. This was long before the concept of self-service advertising was on the market, which since then has been the focus of the company.

“DanAds™ is operating primarily in the US market and we have been doing nothing but building white-label Self-Service infrastructure in different shapes and sizes during the past 6 years, for clients like Bloomberg Media Group, TripAdvisor, Hearst, eBay and SoundCloud. We truly believe Self-Service has a crucial part to play in securing a bright, profitable future for Publishers, and we want to help the whole industry get there faster”, says CEO and co-founder Istvan Beres.

What does DanAdsâ„¢ do?
DanAdsâ„¢ offers a web-based, white label advertising platform that integrates directly on the publisher’s website. DanAdsâ„¢ allows publishers’ advertisers to easily self-manage their own advertising campaigns in the publishers’ media. Media planning, booking, production, invoicing and campaign statistics are all made simple through DanAds self-service system.

Read the full article here:

INNOVATIVE COMPANY DANADSâ„¢ BECOMES NEW SACCNY MEMBERS

In the time of COVID-19 it is hard to talk about winners, but nevertheless it looks like the OTT (Over-the-top delivery of TV and film via internet) industry is booming. The logic behind the numbers we are seeing is pretty natural, as people are spending more time at home consuming streamed content. Looking at the major platforms offering SVOD (Subscription Video On Demand) we see that a majority of them are subscription based only. Very few providers, among them CBS and Hulu, offer an Ad-supported business model.

From one side this can seem strange since all other media channels are heavily dependent on advertising. One reason for this is that many of the companies within this industry are ‘traditional’ Publishers that do not have the setup to manage this, neither from an organizational standpoint, nor a technological one. An example of this is the TV industry, which is filled with legacy technologies that cannot easily be switched towards an advertising based SVOD. If we look at new Publishers, like Netflix, they have made a strategic decision not to offer an Ad-supported subscription. Looking forward though, I would be incredibly surprised if companies like Netflix do not launch an Ad-supported subscription model after all.

If we would look at the same list of SVOD service providers in 12-24 months, I think at least 50% will have added an Ad-supported subscription model with a lower price for the end user. However, this will not be an easy transition, there are a lot of things that need to be done in order for these providers to be prepared to make the move. Some of them are:

• Replacing legacy systems. Or at least isolate them and implement new scalable technologies that can support the requirements for an Ad-supported subscription.
• Self-Service Advertising Platform – To avoid having +100 salespeople managing the advertising sales, a Self-Service Advertising platform would enable a much higher margin thanks to automation.
• New industry breaking Ad Formats. Users will not accept advertising interfering with their viewing experience anymore. Hulu for instance, recently won an award for their innovative approach to the adviewing experience, which aims to put the viewer in control by keeping the ad load light, the frequency low and features like “pause ads” that only shows when you’ve hit pause.

All in all, I believe that there is a window of opportunity for the whole OTT industry to break new ground during COVID-19 , and one way of doing this is through adding an Ad-supported subscription model.

Johan Liljelund, Chief Executive Vice President, DanAds

Publishers on DanAds client list can now enable support for Self-Service access to Polar’s social ad formats for their advertisers

DanAds and Polar have partnered up to make it easy for publishers to offer social ad formats via Self-Service client access.

Bloomberg Media recently launched Boost and is the first example of the DanAds and Polar partnership in action. Advertisers can now amplify their existing social ads from Facebook, Instagram, LinkedIn and more across Bloomberg websites’ Self-Service.

As advertisers continue to spend more money with social platforms, publishers are looking to strengthen their offer and compete effectively. DanAds has enabled seamless self-serve workflows and Polar has enabled the ability to repurpose existing social ads across the web.

“The value prop here is that because we’re in uncertain times, it’s a fast and effective way for brands that want to extend their campaigns to connect with Bloomberg’s audiences,” shared Spencer Sloe, Global Head of Ad Product and Innovation, Bloomberg Media, in a recent AdExchanger article announcing Boost.

Learn more about DanAds and Polar here: polar.me/danads
See how Bloomberg has positioned Boost: polar.me/bloomberg
Read AdExchanger’s coverage of Bloomberg Boost: https://www.adexchanger.com/publishers/bloomberg-media-adds-boost-social-media-ad-formats-to-its-toolbox/

Contact us at DanAds to learn more about how to enable Polar’s social ad formats for self-service access.