We’ve been shortlisted for Best New Product or Service: Buy Side by ExchangeWire!

Well done to all the nominees and thank you to ExchangeWire for the recognition. We’re looking forward to the final winners being announced at the awards ceremony at Banqueting House on Thursday, 10 November.

The full shortlist of nominees is available here.

NEW YORK CITY, NY. – October 2022 – Representatives of several leading US publishers – including The Washington Post, Disney, and Boston Globe Media – gathered in Chelsea, New York for the world’s first summit dedicated entirely to self-serve advertising.

The Self-Serve Summit, arranged and hosted by leading Swedish adtech provider DanAds, brought together leading voices in the publishing and advertising spheres to talk automation, privacy, first-party data, and Big Tech dominance in digital advertising revenue.

Julia Belanger, General Manager of Zeus Technology (The Washington Post’s ad network), was one of the panellists at Thursday’s event.

“The opportunity to sit down face-to-face and dig into some of the opportunities and challenges around publisher ad revenues has been long overdue. As the last two years have shown, consumers and businesses increasingly want digital tools that prioritise flexibility, transparency and reduced manual work. With Zeus, our mission is focused on enabling efficient, transparent connections between local media and advertisers in service of readers. Self service enables that mission.”

Also in attendance were senior leaders from Disney, DISH Media, and The Boston Globe. Lisen Zethraeus, Chief Marketing Officer at DanAds, reflects on the event:

“DanAds has been building self-serve solutions for the past eight years, but this is the first time that we decided to put all the leading figures of adtech in a single room and really listen to what they’re saying. Bringing about meaningful change in this industry is like turning a ship – it’s very slow. But we’re at that tipping point where the world’s leading brands are seeing the value of automation and first-party data solutions, and where they go the rest of the industry will follow suit. I think when we convene again next year we’ll be looking at a very different landscape, where self-serve is the rule rather than the exception.

About DanAds

DanAds is the leading provider of self-serve advertising technology, connecting ad sellers (publishers) directly with advertisers of any size through a fully automated ad sales platform. DanAds provides publishers with their own branded platform, allowing them to dramatically reduce manual administration and monetize their valuable user data. With the help of DanAds, all ad buyers can get access to premium advertising space independent of brand and budget, without expensive middlemen.

DanAds was founded in 2013 by CEO, Istvan Beres, and EVP Sales, Peo Persson. Headquartered in Stockholm, with offices in New York, London, and Warsaw, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as The Washington Post and Bloomberg Media as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Tripadvisor, Roku, Philips and SoundCloud. Learn more on www.DanAds.com.

The new office space brings the Swedish ad tech provider closer to its U.S. customers providing them with better ease of service and communications

 

MANHATTAN, NEW YORK, September 23, 2022 – DanAds, the leading provider of self-serve advertising technology, has officially opened a new office space in New York City. With a strong U.S. roster of clients, including The Washington Post, Roku, Tripadvisor, and Expedia Group, the new office not only brings DanAds closer to its U.S. customers, but also allows them to support and scale existing and new clients more efficiently.

The Swedish ad tech provider is continuing to expand its global presence outside of its Stockholm headquarters, having also opened an office in Warsaw this past April, a DanAds lab in Amsterdam in January of 2022, and an established office in London, UK. The New York office will be its fifth global location.

Johan Liljelund, DanAds’ Chief Technology Officer & Managing Director, U.S. moved from Sweden to New York and will be spearheading the U.S. expansion and growing the new office.

 

“Working in an exciting and rapidly-evolving industry like self-serve advertising really benefits from being able to work together face-to-face,” said Liljelund. “As a global company with customers all over the world, we’re looking forward to resuming our plans to expand now that pandemic restrictions have eased. And although DanAds has had a New York presence for the past three years, we’re thrilled to have a new space in the U.S. to host events and connect with our clients. ”

In the heart of SoHo, the new office will be a great location for in-person customer meetings and hosting industry events. The self-serve provider will be hosting its first Self-Serve Summit in NYC on October 6th, 2022. The invite-only event will welcome speakers from Roku, The Walt Disney Company, Dish, the Washington Post and many more to discuss the most pressing subjects in the self-serve and automation industry.

DanAds’ New York office is located at 433 Broadway in lower Manhattan, New York City.

 

DanAds PR contacts

USA – danads@rlyl.com

Sweden – danads@kingstreetpr.se

 

MX Player has announced the launch of MX Advantage, a one-stop solution for brands across India to leverage the power of content across formats, languages, and genres. MX advantage will empower the digital advertising industry to advertise across all forms of entertainment through impact-driven campaigns, thus helping them maximise ROI and achieve business objectives.

This is a platform for all of MX Player’s existing and new advertisers to launch ad offerings. MX Advantage gives brands an opportunity to advertise across all forms of entertainment on OTT, gaming, music, live, video streaming amongst other features available on MX Player. It’s an opportunity to build plans that deliver across their marketing objectives be it branding, consideration, intent and purchase. It has a larger outreach and impact through multiple ad offerings such as video and display ads, live streaming, sponsorships, rich media ads and entertainment commerce.

This platform has been introduced to make MX inventory directly available to small, medium and large business owners, marketing managers, media agencies, SMEs, metros and non-metro advertisers. With key benefits like customisation and complete campaign control, the self-serve platform offers immersive ad formats across tabs such as video, display, audio and content solutions that will help drive brand awareness and engagement.

MX Player has also partnered with a technology platform, DanAds, to make its advertising solutions available to small and medium businesses in India through MX Advantage.

Nikhil Gandhi, chief operating officer, MX Player said, “We are India’s first entertainment super app driven by high-tech innovations and offers content that appeals to our consumers. As technology continues to infiltrate every aspect of our lives, convenience is more important now than ever before for businesses of all sizes. We understand Bharat, which has led us to be the second-largest video platform in India with 236 million users, which helps advertisers reach a larger audience in today’s highly competitive market. MX Advantage is a one-stop solution for advertisers of all sizes and budgets including our current partner advertisers. Our huge and diverse user base across demography, markets, interests and languages will help brands reach the audience that matters for their business.”

Istvan Beres, chief executive officer and co-founder, DanAds said, “The launch of MX Advantage is hugely exciting. With a strong foothold in India and growing global presence, MX Player is well-positioned to take full advantage of the benefits offered by self-serve advertising. Streaming TV is one of the hottest formats right now for sponsored content and we look forward to offering an engaging and dynamic solution for MX Player’s portfolio of advertisers. Speed, ease-of-use, and flexible budgets are some of the most important factors for SME advertisers and DanAds is proud to partner with MX Player to offer just that.”

National World today announces that it is building a custom self-serve advertising platform with DanAds. The new ad platform will automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s portfolio. To design the platform, National World has partnered with DanAds – an industry expert with experience supporting global media brands like Bloomberg Media and the Washington Post.

“The way businesses buy advertising has changed. Advertisers are increasingly wanting more control over when and how they manage their marketing spend,” said Jade Power, Head of Digital Commercial. “Self-service provides this in a simple and efficient way. We want local businesses to be able to connect to their target customers in a trusted, quality environment, that will not only help them to advertise effectively, but strengthen their relationships with customers.

“DanAds knows self-service. With more than 10 years under its belt, DanAds has an expertise that we’re excited to partner with on our journey. By working with DanAds, we can give local businesses direct access to place their messages in trusted, premium news environments, with access to rich first-party audience targeting solutions and real time reporting.”

The platform will allow advertisers to place ads in front of National World’s audience of over 20 million unique monthly visitors. In addition, it will contribute to the company’s commitment to invest in sustainable and local publishing.

“Self-serve advertising is particularly strategic for news brands with national, regional and local content like National World,” DanAds co-founder Peo Persson explained, “The platform will offer greater flexibility and ease-of-use to local businesses, who may not always have the resources of an advertising team. This better connects National World’s readers with the local businesses they interact with every day.”

National World and DanAds expect to launch the new platform by the end of this calendar year. Interested advertisers can learn more about National World at https://www.connect-local.co.uk.

As part of the company’s rapid growth journey, DanAds has opened a new development hub in Warsaw, Poland. The new office will be staffed by approximately 10 developers and led by Wojciech Oleksy, Deputy CTO at DanAds:

“This is an exciting development that will allow us to scale our operations and build highly efficient teams. I believe that Poland has a lot to offer and that this new development hub will prove critical to DanAds’ continued success.”

Says Istvan Beres, CEO and Co-Founder at DanAds:

“Our client base and our own product development have grown rapidly in the last year. That is why we are able to expand and employ so many talented individuals, not just at our home base in Sweden but also in the USA, UK and now Poland. Our people are some of our strongest assets at DanAds and I have already been impressed with how our new Polish team is coming together.”

We’re delighted to announce that DanAds has been named one of AdExchanger’s Top 50 Programmatic Power Players – for the third year running.

Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger’s editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. Founded in 2008, AdExchanger is an integrated media and events company devoted to the digital advertising and marketing space.

DanAds is listed alongside two of our clients: Roku and Zeus Prime (The Washington Post).

We were also recently named one of Sweden’s Top 10 Tech Companies by Tech Business Awards Sweden. If you are interested in joining our mission to democratise digital advertising, take a look at some of our open roles. 

Nb: this article was originally published at MittLiv.com by Shereen Öberg. 

Mitt Liv’s first round of “CEOs for Diversity & Inclusion” (D&I) resulted in actionable strategies and solutions for those companies that were represented. Eight CEOs per year are getting the opportunity to be part of the programme, and Mitt Liv is now starting a cooperation with an additional group of CEOs from Kicks, PwC Sweden, DNB Sweden, Securitas, Sizes Construction AB, DanAds, Mannheimer Swartling and Novax. The idea with “CEOs for D&I” is to create a more competitive Sweden through diversity and inclusion, and for the company leaders to inspire others to also take action. Mitt Liv has an ambition to include 40 CEOs to the program within 5 years to create an impact on the labour market.

“Diversity and inclusion is essential for businesses to succeed. Greater diversity generates more ideas in the room, which in turn provides better conditions to make good decisions. This is not a problem that we can solve alone, it requires effort from many stakeholders working side by side”, says Elisabeth Beskow, CEO for DNB Sweden who is now joining the program.

The initiative “CEOs for D&I” was launched a year ago when Mitt Liv brought together CEOs from, among others, Deloitte Sweden, Hemköp & Tempo, Dustin Group and Nobina AB, to identify solutions and a joint action plan for their organisations. Mitt Liv is now welcoming Bengt Johansson (Sizes Construction AB), Carl Dahlén (Securitas Sweden), Elisabeth Beskow (DNB Sweden), Freddy Sobin (Kicks), Istvan Beres (DanAds), Jan Dernestam (Mannheimer Swartling), Joakim Skarborg (Novax) och Sofia Götmar-Blomstedt (PwC Sverige) to the second round of the program.

“We are incredibly proud of how our network is growing with a new set of dedicated CEOs who are starting their journey together in August. With different starting points in their companies, they will start working together to challenge themselves, each other, and thus their organisations to increase diversity and inclusion. The focus is on 90% action and 10% talking. Together we can make real change in the labour market and build the future,” says Sofia Appelgren, founder of Mitt Liv and initiator of the programme.

With knowledge and experience from different industries, the leaders will together with Mitt Liv create a shared vision and an action plan, to be able to contribute with significant changes in regards to diversity and inclusion in the labour market. The actions will be presented at Mitt Liv’s annual symposium on March 23, 2023.

“I am really looking forward to exchanging experiences and to challenge each other in order to ensure implementation at a faster pace, both in our companies and organisations, but also in society at large. We need, just as with the climate issue, to work together to make change at a much faster pace than before. That is how we will continue to be successful,” says Sofia Götmar-Blomstedt, CEO for PwC Sweden.

The European Investment Bank enables a loan facility of up to SEK 82,9millions (€8million) to the Swedish based online AdTech innovator DanAds.

DanAds is the advertising industry’s leading provider of self-service technology.
The European Investment Bank (EIB) has signed a loan agreement of up to SEK 82 895 000 millions (i.e. EUR 8 millions) with DanAds from Sweden. The advertising technology (AdTech) innovator DanAds has developed a cost efficient self-service advertisement booking platform for large publishers on a ‘’white label’’ basis (i.e. seamlessly embedded into the publisher’s website using its branding and design). The platform allows these publishers to accept small and medium-sized enterprise (SME) clients who would not be profitable to sell advertising space to otherwise.

DanAds helps to give SMEs access to advertising space that they would otherwise be locked out of due to their small advertising budgets. It thereby boosts innovation, growth and job creation. The company’s strategy depends on significant RDI investments in order to lead the technology development. The EIB financing of this early stage company allows the latter to fund its investment plan, and to benefit from a positive crowding-in effect for other investors.

“In the Digital Decade ahead, the IT economy in Europe is decisive for jobs, growth, for greening the economy, and for EU’s positioning in the world.” said EIB Vice-President Thomas Östros. “Therefore, the EIB’s support to IT service industries is crucial, with an eye to both the green and digital transition. With its new platform, DanAds’ online services can be an important factor in reaching the EU’s target for boosting the digital industry, and for SMEs to gain traction for their business, enhance their brand, and attract more capital.”

Istvan Beres, Co-founder and CEO at DanAds said: “’We are proud to have the EIB-backing in our efforts to give media owners a fully automated, white-labelled IT infrastructure, thus reducing costs for SMEs. We’ve gone through EIB’s extensive screening process and see it as a quality stamp to have the backing of such an esteemed institution. This gives us the opportunity to invest into growth and secure our long term strategic goals.”

Anders Borg, Chair of the board of Directors at DanAds said: “EIB plays a crucial role to foster a dynamic start-up cluster in Europe. European competitiveness has to be built on fast growing tech-companies and no other institution can play a more important role than EIB. It has been a pleasure to build a common partnership. DanAds is a fast growing company and with the support of EIB we can accelerate our leadership in self-service.”

About EIB:
The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.

Edison Interactive, a CMS for connected screens, today launched a self-serve platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds.

The self-serve functionality opens up ad placements for budgets as small as $500. Brands with budgets of all sizes will be able to access inventory in rental vehicles, hotel rooms, ski resorts and other Edison Interactive DOOH spaces. For instance, the company recently launched ads in golf carts in connection with golfer Greg Norman’s Shark Experience presented by Verizon.

The Edison Ad Manager includes free creative ad builder services and allows marketing teams to choose ad formats, and to target audiences and markets at the national, regional and state levels, as well as at specific locations. There is also creative testing functionality in the ad manager.

“In the past the restrictions of building creative for OOH have often limited advertisers, but these constraints are no longer the case for DOOH as you can utilize standard IAB ad unit sizes,” said Istvan Beres, CEO of DanAds.

The DOOH transformation is making desirable locations and audiences accessible to advertisers, and also measurable. Advances in the digital delivery system on a connected digital OOH screen make the serving of new ads more affordable with less overhead, meaning that smaller advertisers can jump on those same locations.

As a result, national advertisers can more easily fit DOOH into an omnichannel strategy, while local advertisers who might have been priced out before, can buy up their own slice of view time.