December 2nd , 2024, Paris, France – Prisma Media Group is excited to introduce Prisma Media Ad Manager, their self-service advertising platform designed to make digital ad campaigns easier. Built in partnership with DanAds, the global leader in self-serve advertising technology, Prisma Media Ad Manager is simple, intuitive, and allows advertisers to manage a campaign in just a few quick steps.
The platform is specifically designed for small businesses, offering an affordable and effective way to connect with local audiences through Prisma Media’s trusted network of publications.
Here’s what makes Prisma Media Ad Manager stand out:
- User-friendly interface: Perfect for advertisers of all experience levels.
- High-quality ad placements: Reach audiences through premium, brand-safe platforms.
- Dedicated support: Got questions? Their experts are just a call or message away.
- Loyalty rewards: Enjoy benefits for being a repeat advertiser.
- Performance insights: Access detailed analytics to optimize your campaigns.
“Prisma Media Ad Manager is a significant step in supporting small businesses with their digital transformation. With this platform, Prisma Media provides a simple, accessible, and effective solution to reach local audiences through our premium media network. We are thrilled to partner with DanAds to bring this innovative self-service advertising solution to life, giving our partners the opportunity to create an advertising campaign in a few minutes while benefiting from the expertise and support of a dedicated team.” Vincent Migayron, Marketing Manager at Prisma Media Solutions
Prisma Media Group is the leading magazine publisher in France, reaching 40 million readers every month across 40+ well-known brands like Capital, GEO, Télé Loisirs, CuisineAZ, and Femme Actuelle. Prisma Media is also a leader in online video, with 500 million views every month and a team of 80+ professionals producing more than 5,000 videos monthly.
Peo Persson, Co-founder of DanAds, shared his excitement about the partnership: “Working with Prisma Media to develop this platform has been an exciting journey. Their impressive reach and focus on high-quality content make them the perfect partner. Prisma Media Ad Manager is all about giving advertisers the flexibility and tools they need to succeed while leveraging Prisma Media’s premium ad offerings.”
Whether you’re looking to engage local audiences or reach a national audience, Prisma Media Ad Manager makes it easy to place ads across multiple channels, devices, and publications. Plus, the built-in campaign insights help you refine your strategy and get the most out of your ad spend.
To celebrate the launch, they’re offering 50% off your first campaign!
Want to give it a try? Learn more and start your first campaign here: www.prismamedia.com/ad-manager
About Prisma Media Group.
The Prisma Media group has been supporting the daily lives of the French for over 40 years to entertain, inspire and inform them. Today, it is the leader in magazine press and online media. Every month, 2 out of 3 French people consult a Prisma Media brand. With a portfolio of 40 leading brands, the group is present in the main consumer and luxury segments. Prisma Media aims to become the European leader in desirable media brands.
Learn more on www.prismamedia.com/ad-manager
For media inquiries, please contact Prisma Media Group digital teams :
- Kathy Rabetokotany, krabetok@prismamedia.com
- Vincent Migayron, vmigayro@prismamedia.com
About DanAds
DanAds is a leading global provider of self-serve and automation advertising technology. The innovative platform empowers publishers and advertisers to efficiently manage, optimize, and scale their advertising campaigns. DanAds is committed to democratizing advertising by providing user-friendly, AI-driven solutions that enhance campaign performance and accessibility. With DanAds, businesses of all sizes can harness the power of data-driven advertising to reach their target audiences effectively.
DanAds was founded in 2013 by CEO, Istvan Beres, and CCO, Peo Persson. Headquartered in Stockholm, with offices in New York and London, DanAds serves clients of all sizes on a global scale, including some of the world’s leading traditional publishers such as Paramount, Roku and TripAdvisor as well as some of the largest UGC (user-generated content) platforms and globally known brands such as Philips and SoundCloud.
Learn more on www.DanAds.com
For media inquiries, please contact:
- Marie-Lou Penin, Head of Marketing, marie-lou.penin@danads.com
