“We’re excited to enable local and small businesses to easily and quickly create and upload their own campaigns that they can push live on TripAdvisor in a streamlined way. The real benefit is the ability to quickly grow a business by reaching nearly 460 million loyal, engaged and connected travelers who want to hear from brands that are relevant to them,” said Christine Maguire, vice president, advertising revenue for TripAdvisor.

Designed to help individual suppliers, niche partners and advertisers reach qualified audiences, businesses can ensure their content reaches consumers through three targeting options: user location, browsed destinations or recent travel planning activities on TripAdvisor.

The intuitive, automated platform lets advertisers upload their own creative for fast TripAdvisor review and approval. The native listing format enables advertisers to build their ads directly in-platform to seamlessly fit in with the TripAdvisor mobile experience. Advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard.

TripAdvisor Media Manager is available now via www.tripadvisormediamanager.com.

About TripAdvisor

TripAdvisor (NASDAQ:TRIP), the world’s largest travel platform*, helps nearly 460 million travelers each month** make every trip their best trip. Travelers across the globe use the TripAdvisor site and app to browse more than 830 million reviews and opinions of 8.6 million accommodations, restaurants, experiences, airlines and cruises. Whether planning or on a trip, travelers turn to TripAdvisor to compare low prices on hotels, flights and cruises, book popular tours and attractions, as well as reserve tables at great restaurants. TripAdvisor, the ultimate travel companion, is available in 49 markets and 28 languages.