Ray Adamson, Head of Solutions Sales at DanAds, joined AdTechGod to explore why automation in ad operations has moved from a nice-to-have to a mission-critical priority, and what that shift really means for publisher monetization.
Ray unpacks how self-service platforms open the door to long-tail brands and SMBs, unlocking revenue streams that traditional sales models can’t reach at scale. And crucially, he addresses the question publishers keep asking: do these tools replace sales teams? The answer is no – they make them sharper.