As advertising technology evolves at an unprecedented pace, media owners are fundamentally rethinking how their teams are structured, how workflows are managed, and how data is used to drive commercial decisions.
Recorded at the Sigma Software x DanAds AI Mixer at Le Rooftop in Cannes, this panel followed the announcement of the new AI Sales Agent for publishers – DanAds and Sigma Software’s joint launch enabling autonomous prospecting, qualification, and deal progression for revenue teams. As advertising technology evolves at an unprecedented pace, media owners are fundamentally rethinking how their teams are structured, how workflows are managed, and how data drives commercial decisions.
Moderated by Mike Nuzzo (SVP, Data Solutions, Hearst), the panel brings together senior leaders from across the European and North American media landscape: Philippe Giendaj (Director, Tech & AdTech, 366), Oleg Korenfeld (CTO, CMI Media Group & Compass, WPP), and David Dworin (Chief Product Officer, FreeWheel) for a candid conversation on how established players are adapting, practically, operationally, and culturally, to stay efficient, agile, and competitive in an AI-driven market.