In this episode of our DanAds | Summit 26 EU – Fireside Chat, we sat down with Todd Fisher, Director of Nine Ad Manager, to discuss what it actually takes to break the mold and build a scalable, self-serve TV advertising business from scratch.
Discover how Australia’s largest locally owned media company moved past internal legacy friction to unlock premium streaming TV inventory for small and medium businesses (SMBs).
What you’ll learn in this full discussion:
- The Autonomy Blueprint: Why treating a new self-serve venture as a separate department is essential for rapid testing and market freedom.
- The Roadmap Pivot: Why unexpected infrastructure features, like Subscription Billing, became the ultimate “must-have” for driving repeat, predictable bookings.
- The ROI of Education: The exact connection between educating local businesses on postcode targeting and seeing an immediate curve in repeat campaign spend.
Learn how to lower the barriers to premium video and tap into a completely new ecosystem of advertisers.