The Hidden Costs Holding Publishers Back
60%
of sales time lost to Admin
Too much time is spent on manual work like proposals, order entry, and reporting leaving less time for strategy and selling. Automation can save teams hours a week and reduce costly inefficiencies HubSpot Sales Trends.
43%
of advertisers drop off from poor UX
While most advertisers prefer self-serve, many publisher platforms are too rigid or clunky to meet their needs. Without flexibility and a great user experience, advertisers abandon the process altogether. (Advertiser Perceptions
50%
of global ad spend goes to Big Tech
The Big Tech Giants thrive because they offer simple, fast ad buying. If publishers can’t match that experience, they risk losing revenue, and market share to platforms that can. Business of Apps, 2024
The Smart Path to Automation
Built for Smarter Ad Revenue
Smarter workflows, better margins.
- Self-Serve Storefront – Showcase inventory and let advertisers buy in a few clicks.
- Campaign Management – Build, launch, and track campaigns in one place.
- Creative Management – Quick uploads, previews, and purchase.
- Payments & Billing – Support credit card and invoice payments with full billing transparency.
- Real-Time Reporting – Live insights for instant optimization.
Reduce Manual Work and Boost Productivity
We do the heavy lifting with features built for scale.
- Unified Workflow – Launch and manage cross-channel campaigns from a single automated platform.
- Real-Time Dashboards – Swap static spreadsheets for live, instant access to performance data.
- Automated Reporting – Eliminate email back-and-forth with scheduled, automated client updates.
- Error-Free Launches – Auto-check all creatives before going live to eliminate costly errors and delays.
Close Deals Faster
Empower your sales team, simplify the sales journey from proposal to payment.
- Effortless Media Planning – Simplify complex buys. Our interactive media planner lets your team or advertisers directly – build and price multi-channel campaigns.
- One-Click Proposals & Approvals – Move deals through your pipeline at lightning speed. Generate and send professional proposals that clients can review and approve online instantly.
- Your Branded Storefront – Showcase your best inventory. Create a curated, self-serve portal featuring premium packages and time-sensitive deals that advertisers can purchase on the spot.
The DanAds Advantage
Platform
Your Central Hub for Ad Management
Take control of your ad operations in one powerful platform. Plan price, execute and report without any added complexities
- Centralized Command: Monitor performance, track campaigns, and manage workflows from a single, publisher-ready interface.
- Custom Fit: Customize the platform to match your unique workflows and business processes.
- All-in-One Toolset: Control every part of the process: inventory, rate cards, proposals, creatives, billing, insights, and beyond.
Automation
Unlock Efficiency at Scale
We automate what slows you down so your teams move faster, stay focused, and turn complexity into growth. The result? Real impact through automation: faster teams, sharper focus, and higher returns.
- Automated Campaign Delivery: Optimize delivery across integrated platforms.
- Streamlined Sales: Manage proposals, orders, and billing with minimal manual work.
- Real-Time Reporting: Get instant access to performance dashboards and automated insights.
- Automated Communication: Keep advertisers updated via in-app and email notifications.
- Creative Validation: Automate ad specification checks and approvals for faster turnaround.
Integration
Seamless by Design. Plug into your stack.
Our open architecture integrates with any technology that provides an API – connecting your ad server, CRM, OMS, and more. It’s smooth, fast, and flexible, enabling a unified workflow from sales to delivery to reporting without silos or disruption.
Key Integrations:
- Single Sign On (SSO)
- Ad Servers: Google Ad Manager, FreeWheel, and more.
- CRM & OMS: Salesforce, Operative, Adpoint, and others.
- Payment Gateways: Stripe, Adyen and more.
- Data Providers: Enhance targeting and reporting with data integrations.
Customization
Your Platform, Your Way
Our flexible architecture and expert development team lets you build custom workflows, integrations, and features tailored to your brand and business needs fostering a distinct competitive advantage.
- White-Label Branding: Your logo, your colors, your domain, your voice.
- Custom Workflows: Adapt the platform to your existing workflows or create new, optimized processes.
- Custom Features: Co-create custom features and tools to deliver what off-the-shelf platforms can’t – tailored to your exact needs.
- Expert Support: Receive ongoing support and guidance throughout the customization process and beyond.
Activation
Beyond the Platform. Launch with confidence.
We don’t just hand you the keys, we help you drive adoption, revenue, and results. From day one, we partner with you on a strategic go-to-market plan that builds trust and delivers impact.
- Strategic GTM Planning: Custom launch strategies built around your brand, market, and advertiser base.
- Proven Playbooks: We share what works, from campaign setup to user onboarding, based on 10+ years of self-serve expertise.
- Performance-Driven Tactics: Every recommendation ties back to measurable ROI and long-term growth.
- Dedicated Partner Support: You’re never on your own. Our activation team supports you before, during, and long after launch.
Built for Every Channel, and Format
Whether you’re running Display, Video, CTV, OOH/DOOH, Print, Audio, Broadcast Radio, Linear Television, Social and Search, Branded Content or Custom Media Activations – we support it all.
Our tech is built to handle every media type and creative format, so you can deliver seamless campaigns across any screen, space, or audience. From AI-generated assets to pre-built templates and smart tags, everything is ready to launch at scale.
Built for Efficiency. Designed for Control.
From campaign setup to delivery and reporting, we put you in full control so you can move faster, work smarter, and grow ad revenue with less effort. Here’s what’s possible with the platform:
Sales & Inventory Management
- Storefront
- Media Planner
- Sales Proposals
Campaign Management
- Campaigns
- Audience Segmentation
- Product Management
Creative Management
- Creative Manager
- Creative Wizards
- Creative Approvals
- CMS
Finance & Payments
- Flexible budget models
- Payment gateway integrations
Reporting & Analytics
- Performance dashboards
- Comprehensive reporting tools
User Management & Access Control
- Users permissions and roles
- Registration and sign-up
- Two-factor authentication
Platform Integrations
- Ad server integrations
- CRM and OMS integrations
- Data provider integrations
- Publisher propriety tech integrations
Other Key Features
- Communication hub
- Custom landing page
- GTM and Activation
- Multi-currency and multi-language support