Terms and Conditions

Last modified: February 2026

Platform Payment Terms of Service for Advertisers

Welcome to the self-serve platform (the “Platform”). These Payment Terms of Service (the “Terms”) govern the financial transactions and related obligations of Advertisers using the Platform. By submitting a Campaign for purchase or otherwise engaging in advertising activity through the Platform, you, the Advertiser (as defined below), acknowledge that you have read, understood, and agree to be legally bound by these Terms.

1. Key Definitions

·   Platform: The self-serve advertising technology provided by DanAdsthat enables Advertisers to purchase and manage advertising campaigns on inventory owned or controlled by Publishers.

·   Advertiser: Any individual, company, agency, or other entity that creates an account on the Platform and uses it to purchase, fund, or manage advertising campaigns

·   Publisher: The owner-operator, or authorized reseller of advertising inventory, who makes such advertising space available to Advertisers through the Platform.

. DanAds: Acts as the authorized payment merchant and collector of Digital Payments solely on behalf of the Publisher.

·   Campaign: An advertising campaign purchased by the Advertiser, and/or submitted, and managed by the Advertiser on the Platform, including all related creative assets, targeting, and budget parameters.

·   Transaction: The payment for a Campaign.

. Digital Payments: Credit, Debit Card, or any other digital payment option supported in the Platform.

. Invoice: An invoice issued directly from the Publisher to the Advertiser for payment of Campaign charges, where applicable.

·   Payment Processor: The third-party financial services provider used by DanAds to process Digital Payments, currently Stripe (or its affiliate processors).

2. DanAds’ Role as Payment Merchant and Collector

The Platform provides Advertisers with a self-serve interface branded by the Publisher where the Advertiser purchases and manages advertising space directly from the Publisher.

·   Payment Merchant: Advertiser acknowledges and agrees that DanAds acts as the authorized payment merchant and collector of Digital Payments solely on behalf of the Publisher. Advertiser’s payment obligation is deemed satisfied upon successful receipt of funds by DanAds via the Payment Processor.

·   Sales Transaction: The final sales transaction and transfer of advertising inventory rights is between Advertiser and Publisher. DanAds is not a contracting party to the sale of advertising inventory and serves only as a financial intermediary..

. Traditional Invoicing: In the event the Advertiser is authorized by the Publisher to pay via Invoice, all invoicing, collections, and related payment matters will be handled directly by the Publisher. DanAds bears no responsibility for such invoicing arrangements.

3. Account and Advertiser Information

To use the Platform, you must create an account and provide accurate, complete, and current information. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account. By using the Platform, you consent to DanAds collecting and processing your data in accordance with our Privacy Policy.

4. Payment and Financial Terms

·   Payment Collection: All Digital Payments for Campaigns are collected by DanAds on behalf of the Publisher. By proceeding with a Digital Payment, you expressly agree to this arrangement.

·   Payment Processor: Digital Payments are processed exclusively through the designated Payment Processor. By submitting a payment, Advertiser agrees to be bound by the Payment Processor’s applicable terms of service. DanAds disclaims liability for delays, errors, or failures attributable to the Payment Processor.

·   Fees and Pricing: All fees for Campaigns will be displayed on the Platform. You agree to pay all applicable charges, including any taxes.

·   Payment Authorization: By submitting a Campaign for purchase, you authorize DanAds to charge your designated payment method for all associated fees. Advertiser represents and warrants that it is authorized to use the designated payment method.

·   Refunds and Disputes: All sales are final. Any refunds will be issued at the sole discretion of the Publisher, in accordance with their policies. In the event of a payment dispute or chargeback, you agree to cooperate fully with DanAds and the Publisher to resolve the matter. DanAds reserves the right to offset or withhold future payments or suspend the Advertiser’s account in cases of unresolved disputes.

      Currency and Taxes: Unless otherwise stated, all amounts are payable in Canadian dollars. Advertiser is responsible for payment of all applicable taxes, duties, and government charges related to the purchase of Campaigns.

5. Termination

DanAds and/or Publisher may, at their sole discretion, suspend or terminate Advertiser’s account or access to the Platform if: (i) Advertiser breaches these Terms or any applicable Publisher policy; (ii) Advertiser fails to pay any amounts due; (iii) Advertiser engages in fraudulent, abusive, or unlawful activity; or (iv) Advertiser submits creative content that violates applicable laws, regulations, or Publisher guidelines.

Termination or suspension will not relieve Advertiser of its obligation to pay amounts due or limit DanAd’s or Publisher’s rights and remedies.

6. Limitation of Liability

DanAds shall not be liable for any indirect, incidental, special, punitive, or consequential damages, including but not limited to loss of profits, data, goodwill, or business opportunities, arising out of or relating to Advertiser’s use of the Platform. DanAd’s total aggregate liability for direct damages shall not exceed the greater of (i) the total amounts paid by Advertiser to DanAds within the three (3) months immediately preceding the claim, or (ii) one hundred Canadian dollars ($100).

7. Indemnification

Advertiser agrees to indemnify, defend, and hold harmless DanAds, Publisher, and their affiliates, officers, directors, employees, and agents from any claims, losses, damages, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or related to: (i) Advertiser’s use of the Platform; (ii) Advertiser’s breach of these Terms; (iii) Advertiser’s Campaign content or creative materials; or, (iv) Any dispute between Advertiser and Publisher.

8. Governing Law

These Terms shall be governed by and construed under the laws of the State of New York, without regard to conflict of law principles. Any dispute, controversy, or claim arising from these Terms shall be subject to the exclusive jurisdiction of the state and federal courts located in New York County, New York.

9. Entire Agreement

These Terms, together with the Platform’s general Terms of Service and Privacy Policy, constitute the entire agreement between Advertiser and Company with respect to payment-related matters. DanAds reserves the right to amend these Terms at any time by posting an updated version on the Platform. Continued use of the Platform after such changes constitutes acceptance of the revised Terms.

By proceeding with the purchase of an advertising Campaign and by checking the “I Agree” box, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service, including the specific payment arrangement outlined in Clause 2.