Join Dan Rayburn for a fireside chat on the current adtech landscape, where he dives into the challenges and opportunities shaping the industry today. This session covers the evolving reality of streaming, ad measurement, and transparency, highlighting how success is defined by what works for consumers rather than flashy innovations.
Dan addresses the fragmented nature of measurement today, with multiple data sources offering conflicting insights, and the widespread focus on quantity over quality in buying and selling media. He also discusses the importance of practical solutions, consumer-first approaches, and honest conversations to navigate an increasingly complex streaming and advertising ecosystem.
Watch the full session to gain insights on how media owners, advertisers, and platforms can cut through the confusion, improve transparency, and make more informed decisions in the modern adtech environment.