AI and integrations are reshaping ad quality, compliance, and brand safety, allowing publishers and advertisers to scale with speed and maintain audience trust. In this insightful panel, experts from APMC, AWS, Pixalate and Sigma Software explore how AI is more than just technology, it’s a paradigm shift that redefines trust, data representation, and collaboration across the ad ecosystem.
Narendra shares real-world lessons from programmatic advertising, including how his team rejected nearly 50% of creatives for a kids and family channel despite being incorrectly tagged, emphasizing the importance of a publisher’s framework for saying no as well as yes. Bryan highlights how object IDs and supply chain verification can safeguard the integrity of ads and data across multiple partners, giving publishers control over their own destiny.
The discussion also tackles the widening gap between the buy-side and sell-side, the limitations of relying on SSPs alone, and why building smarter, more direct connections with advertisers and agencies is critical for the future.
Watch the full recording to gain insights into actionable approaches for leveraging AI, protecting brand integrity, and creating a more trustworthy advertising ecosystem.
