Meet our new Project Manager – Fredrik Westerlund

Meet the Team - blog - Fredrik

1. Could you tell us a little bit about your role at DanAds?

As a Project Manager at DanAds, I collaborate with many talented teams and together, we onboard new clients and ensure our innovative solutions are successfully rolled out.

2. What did you do before you started this position?

Before joining DanAds, I recently contributed to the successful development and launch of a comprehensive influencer marketing platform, delivered as a white-label solution for publishers. Prior to that, I worked at a leading publishing house and owned an advertising agency. My experience spans marketing, product development, customer support, and team management.

3. What inspired you to pursue a career in adtech? 

Adtech intrigued me because it sits at the intersection of creativity and technology, offering endless possibilities in a constantly evolving industry. I’m passionate about how it empowers brands to connect with their audiences in meaningful ways, and being part of that journey is incredibly fulfilling.

4. What’s the best thing about being part of the DanAds team? 

The best part of being at DanAds is the collaborative and supportive atmosphere where everyone is driven to deliver the best for our clients. The company culture fosters innovation, and working with such talented colleagues on cutting-edge projects makes every day exciting.

Five Fast Questions

  • Where are you from? 

I was born in Malmö, Sweden and after living in different cities I have currently settled down in a small town outside Malmö.

  • What’s your favourite music? 

I enjoy a wide range of music genres, from country and hip hop to reggae – it all depends on my mood.

  • What’s your favourite way to unwind? 

My favourite way to unwind is by spending quality time with my family and staying active through sports, whether watching, coaching or playing. 

  • What’s your favourite dessert? 

My favourite dessert is definitely ice cream.  

  • Where’s your next destination you’d like to visit? 

Japan is at the top of my travel list, and I’d love to have the chance to explore this fascinating country someday.

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