We’re launching our first DanAds | Summit 25 in Europe!

Join our evening event with industry experts from Europe/Scandinavia as we host insightful discussions and facilitate meaningful conversations about the shifts and opportunities in AdTech in Stockholm!

Be part of our insightful panel discussions, keynote speakers and valuable networking opportunities. Experience an intimate gathering of elite executives from media owner, key partners, and small business advertisers.

We’ll be hosting dinner to allow plenty of time for connections and conversations with the industries most experienced minds in self-serve platforms and automation solutions.

Date: April 24, 2025
Time: 16:00 – 21:30
Location: Agdas STHLM – Regeringsgatan 107

Agenda

4:00PM

Doors Open & Cocktail Reception

4:35PM

Welcome Message

4:40PM

Keynote: Tripadvisor - The Power of Self-Serve Advertising: Publisher & Advertiser's Perspective

Eoin McGregor - Head of Tripadvisor Ad Express
How self-serve advertising transformed TripAdvisor's inventory monetization - expanding advertiser reach, driving revenue growth, and making an environmental impact.

4:55PM

Keynote: Sigma Software - Balancing Innovation & Compliance in the Age of AI

Oleksandr Khimiak - Advisor - AI Center of Excellence
Establishing a Center of Excellence for AI and Machine Learning (ML) at Sigma Software represents a strategic response to the rapidly evolving AI landscape. Drawing from hands-on experience, this journey highlights how organizations can effectively consolidate AI capabilities while addressing the complexities of emerging technologies and regulatory challenges. Through practical examples, various approaches to AI/ML implementation will be explored.

5:10PM

Networking Break

5:40PM

Panel Discussion: TV4 & RTL AdAlliance - Unlocking the Power of Self-Serve for Video: Efficiency, Optimization and Growth

Mikael Ekelöf - Director of Ad Sales Business Development at TV4
Pieter Van Den Bergh - VP of Product & Revenue Development at RTL Ad Alliance
Efficiency, Reach, and Control. Transforming Video Advertising with Automation, Optimization, and Enhanced Customer Experience

6:10PM

Fireside Chat: TVbeat - TV Buying Platform Combining Digital & Linear TV Enabling Total TV

Join Johan Liljelund and Robert Farazin CEO of tvbeat in a cozy fireside chat, as they dissect the complexities of navigating the Fragmented TotalTV landscape. Discover how the powerful synergy of DanAds' and tvbeat's technologies is driving revenue and efficiency through automation. Together we peek into the future of TotalTV and learn how a unified, data-driven approach could be the way forward.

6:30PM

Keynote: DanAds - A Look Ahead: DanAds Product Vision

Join Jeffrey Mayer as he unveils the future of DanAds' core product. This keynote will highlight recent achievements and key feature releases while providing a glimpse into the product roadmap and long-term vision. Discover the exciting innovations on the horizon and how they will shape the future of advertising automation.

6:50PM

Closing Remarks

7:00PM

We’re launching our first DanAds | Summit 25 in Europe!

Agenda

Doors Open & Cocktail Reception

Welcome Message

Keynote: Tripadvisor - The Power of Self-Serve Advertising: Publisher & Advertiser's Perspective

Keynote: Sigma Software - Balancing Innovation & Compliance in the Age of AI

Networking Break

Panel Discussion: TV4 & RTL AdAlliance - Unlocking the Power of Self-Serve for Video: Efficiency, Optimization and Growth

Fireside Chat: TVbeat - TV Buying Platform Combining Digital & Linear TV Enabling Total TV

Keynote: DanAds - A Look Ahead: DanAds Product Vision

Closing Remarks

Dinner & Networking