Bloomberg Media today launched Boost, a self-serve mobile advertising tool that allows brands to optimize and amplify existing social media content for quick distribution across Bloombergâ€™s trusted editorial ecosystem. With Boost, marketers can easily repurpose social assets into display ads within Bloomberg Mediaâ€™s premium inventory, enabling them to improve and track performance, and significantly increase the effectiveness of their campaigns.
This new solution helps brands of all sizes maximize the social content theyâ€™ve already created to connect with Bloomberg Mediaâ€™s unrivaled audience of business decision-makers â€” with no additional production, overhead or creative work necessary.
â€œWith the launch of Boost we are able to provide brands both big and small with new, innovative advertising solutions that reflect their needs in a rapidly evolving media landscape,â€ said Spencer Sloe, Global Head of Ad Product and Innovation at Bloomberg Media. â€œWith just a few clicks, marketers can connect with our highly engaged audience by integrating their social ads alongside Bloomberg Mediaâ€™s trusted editorial content.
Built in partnership with global ad tech platforms Polar and DanAds, Boost enables brands to strategically target Bloomberg Mediaâ€™s influential audience, using an on-demand option to deploy new phases of campaigns already created and appearing on their owned channels across most major social platforms.
Boost is the latest addition to Compass, Bloomberg Mediaâ€™s suite of innovative digital advertising products. The Compass portfolio provides partners with a full spectrum of messaging solutions ranging from the turn-key Ad.apt format, to the tech-forward amplification tools such as TRIGR, and the new collaborative Spotlight approach, which leverages Bloomberg Mediaâ€™s multi-disciplinary team of creatives, data scientists, and technologists to develop highly customized, premium ad experiences tailored to brand objectives.