Bloomberg Media today launched Boost, a self-serve mobile advertising tool that allows brands to optimize and amplify existing social media content for quick distribution across Bloomberg’s trusted editorial ecosystem. With Boost, marketers can easily repurpose social assets into display ads within Bloomberg Media’s premium inventory, enabling them to improve and track performance, and significantly increase the effectiveness of their campaigns.
This new solution helps brands of all sizes maximize the social content they’ve already created to connect with Bloomberg Media’s unrivaled audience of business decision-makers — with no additional production, overhead or creative work necessary.
“With the launch of Boost we are able to provide brands both big and small with new, innovative advertising solutions that reflect their needs in a rapidly evolving media landscape,” said Spencer Sloe, Global Head of Ad Product and Innovation at Bloomberg Media. “With just a few clicks, marketers can connect with our highly engaged audience by integrating their social ads alongside Bloomberg Media’s trusted editorial content.
Built in partnership with global ad tech platforms Polar and DanAds, Boost enables brands to strategically target Bloomberg Media’s influential audience, using an on-demand option to deploy new phases of campaigns already created and appearing on their owned channels across most major social platforms.
Boost is the latest addition to Compass, Bloomberg Media’s suite of innovative digital advertising products. The Compass portfolio provides partners with a full spectrum of messaging solutions ranging from the turn-key Ad.apt format, to the tech-forward amplification tools such as TRIGR, and the new collaborative Spotlight approach, which leverages Bloomberg Media’s multi-disciplinary team of creatives, data scientists, and technologists to develop highly customized, premium ad experiences tailored to brand objectives.